Advancing Women: Leadership in Content and Advertising
Thursday, June 28, 2012 from 6:00 PM to 8:30 PM (EDT)
New York, United States
The Hatchery and Wimlink present:
In this premier leadership event, inspiring and accomplished women executives share their stories of leadership and success. Our elite panelists include Cynthia Glasbrenner – Managing Partner, Client Business Leader at Mediacom and Elizabeth Kiehner, Principal at Thornberg and Forester. The panel will reveal their thoughts on leadership, strategies for breaking through to the next level, and ideas for leveraging both inner and outer strengths along the journey to achievement.
The audience will have the opportunity to learn from the panelists’ collective experiences including how they met their goals, solved seemingly impossible challenges while continuing to push through and exceed expectations. There will be the opportunity to meet and speak with the panelists personally as well as network with like-minded women leaders across various industries and scopes.
Managing Partner, Client Business Leader MediaCom
Cynthia Glasbrenner joined MediaCom in 2012 as Managing Partner, Client Lead. Cynthia oversees all planning activities on Subway, Sargento, Staples, Edible Arrangements and Husquavarna and manages the senior relationships with all clients. She has a keen understanding of real time retail needs and provides intensive focus on integrated campaigns and active branding solutions from strategic development through tactical execution.
Prior to joining MediaCom, Cynthia worked at Digitas as Vice President, Group Director for four years. In that role, she oversaw all digital and offline media planning and buying activities for Kraft Foods, Equifax and SunTrust Bank in multiple offices including Chicago, Atlanta and New York. She launched the Media Department in the Atlanta office in 2009 and worked to generate a new team seamlessly into the existing Digitas media network. Her work on Kraft earned her an Effie Award as part of the Ritz “Open for Fun” Campaign in 2009.
Prior to Digitas, Cynthia joined the client side at Coca-Cola North America in 2001. At Coke, she has many responsibilities including Regional Media Directors for both Northeast and West Regions and then North America Strategic Media Director overseeing all planning activities for the My Coke Rewards Loyalty Program and all Minute Maid and Juice Brands. She managed the agency relationship for her brands with Mediavest in New York and acted as liaison to the Brand Teams. Additionally, she was the team lead on cross functional Mobile and Global Word of Mouth Marketing teams and created activation programs to support the launch of American Idol and the 2004 Olympics in Greece.
Cynthia has her MBA in Marketing and International Management from Tulane University and a Bachelor of Science degree in Advertising from Arizona State University. She enjoys golf, tennis and baking anything with chocolate.
SVP Director of Digital, Carat
As SVP, Director of Digital, Sarah drives digital strategy and best practices for the agency in collaboration with account leads.
With more than 25 years of integrated media experience, Sarah was most recently SVP, Director of Digital Publishing at Mediavest. At Razorfish, Sarah was VP and National Media Lead, overseeing the interactive agency's media planning and buying activities for clients including CapitalOne, Victoria's Secret, Starwood and Schering-Plough, and also served as an executive member of the agency’s advanced media solutions group. Earlier in her career, Sarah spent more than seven years at OgilvyOne, where she directed integrated media planning and buying for IBM.
She is active in the New York marketing community sitting on a number of boards including AWNY (Advertising Women of NY). She has been honored as a MIN Sweet 16 and AWNY’s Working Mother of the Year.
Sarah is a native of Southern California and a graduate of the University of Southern California.
Principal, Thornberg & Forester
A leader in both management and business growth, Elizabeth Kiehner believes in setting people up to succeed. She brings fifteen years of experience to Thornberg & Forester. As a founding partner, she challenges herself and her clients to break perceived boundaries and fearlessly innovate through design and storytelling. With a focus on listening and understanding deeply rooted business goals and challenges, Kiehner enjoys peeling the layers of the onion in order to distill truly impactful communication platforms, yielding inimitable results.
Migrating from the agency side to the boutique digital studio environment, Kiehner’s adaptability and profound understanding of the perpetually changing media landscape makes her a one-of-a-kind, and distinctly hands-on, partner. At EURO RSCG Chicago, Kiehner produced award-winning campaigns for P&G, Alberto Culver, Bayer, and Hoover. Upon moving to LA, Kiehner ran a massive fashion retail account along with duties for Strong Investments and Dole.
Kiehner dove head first into the entertainment industry with Trollback + Co in New York, helming rebrands and campaigns for HBO, Showtime, AMC, TCM, CBS and AOL, as well as project-based work for Nike, Sony and Fidelity. After doubling the revenue of Freestyle Collective, Kiehner, along with partners Scott Matz and Justin Meredith, created the vision for Thornberg & Forester. Together, they crafted an environment where strategic, creative solutions could be conceived and produced in a media agnostic context.
An active member of the TED community, Kiehner has spoken at several global conferences including Cannes, Promax BDA and Apple, just to name a few. A mother of two, Kiehner is a contributing writer for Women 2.0 and strongly advocates the advancement of women, especially in the field of business.
Yao Hui Huang, Founder of The Hatchery
Yao-Hui Huang is a highly entrepreneurial executive who works with businesses and startups in many industries with a focus on technology, helping them to grow their organizations in a market-smart and cost-effective way. Yao has started and run several companies in the technology, digital media, and venture space.
She is a Founder and Managing Director of The Hatchery, a venture collaboration organization with international reach bridging the gap between entrepreneurs and investors through resources, advisory, funding and building communities. She has had multiple successes as an entrepreneur and supports other companies in advisory and C level management roles. With greater and greater needs and access by entrepreneurs, The Hatchery was found.
Tania Yuki, Founder of wimlink
Tania is a digital media executive who began her career as a filmmaker and media attorney, and specialized in film finance and development as well as documentary and feature film productions. After working in film for several years however, she was seduced by digital and went on to run an online video content network as head of acquisitions and has also lead product management for comScore's Video Metrix, the world's leading online video ratings service. Currently, she runs the TV Ad Solutions group with TV ad targeting company Visible World. She has been hosting events for women with wimlink since founding at the start of 2008.
Arrive at venue 6:00pm, drinks and networking
6:30 - 7:15 Presentations
7:15 - 7:30 Around the room intros, questions
7:30 - 8pm Panel Q&A
8:00 - 8:30 Glass of wine, snacks, networking!
More about wimlink can be found here
Here is what people are saying about previous wimlink events:
“ This is a great platform for meeting several successful women in the industry. I highly recommend joining this group and attending the events. ”
“ Their topics are very relevant to today's technology scene and they do a great job of tailoring the events to both women entrepreneurs and women in web. ”
Connecting women media and tech professionals to promote leadership, entrepreneurship and professional development.
Visit up on meetup: http://www.meetup.com/wimlink and on facebook: http://www.facebook.com/wimlink
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