Small Business Digital Toolkit: Advanced Social Media & E-commerce Strategies
Great, so you have a permanent home on the internet, and some “friends” as well. Now what? If you consider yourself a pretty digitally savvy business owner, you’ve probably built a website for your business, and are working to grow your social media audience. These are great first steps in managing your overall web presence. However, there are additional web tools that can help you expand and scale your business online. This course will explore ways that advanced online tools, such as e-commerce platforms, online advertising, and content management products, can help enhance interactions with your customer-base, and better reach new consumers.
You will learn about:
- In-depth explanation of strategies and techniques for specific social networks
- Content management tools and key products
- E-Commerce (products and pros/cons)
- Digital/mobile payments
- Online advertising
- How to enhance your business’s primary/preferred social network
When & Where
NYC Department of Small Business Services
The NYC Department of Small Business Services makes it easier for businesses in New York City to form, do business, and grow by providing direct assistance to business owners, fostering neighborhood development in commercial districts, and linking employers to a skilled and qualified workforce. Whether you're an entrepreneur, running a small business or a large corporation, we can work for you – for free.
You can register for all of our free courses on Eventbrite. For questions about individual courses or to register over the phone, please contact an Account Manager at one of our NYC Business Solutions Centers or reach out to one of our NYC Small Business Technology Coalition or Immigrant Business Initiative partners.