Advanced SEO Workshop
Tuesday, March 19, 2013 from 11:00 AM to 3:00 PM (GMT)
London, United Kingdom
Advanced SEO Workshop
May Chong, Web Strategist & SEO expert, Media Marketing Wave
Tuesday, March 19th from 11:00 am - 3:00 pm
Explore hands on practical SEO and Conversion tactics to drive more traffic, gain more leads, convert customers and increase sales. This workshop is targeted at startups who need to generate more traffic to their site, as well as those that are not converting traffic into leads or sales. Attendees will learn how to optimise their own site for SEO and how to generate more traffic using content creation, link building and social media strategies.
We will talk about the tools needed to make a website appear relevant to Google. We will also go into more detail on the core parts of SEO including topics like optimal site structure, keyword research, competitor research, content creation, curation, link building and various SEO-specific social media strategies.
By the end of this workshop, students will have a practical grasp on SEO, enabling them to implement these strategies by themselves.
Pre-Requisites: A basic understanding of what SEO is about would help as we will be delving straight into more advanced topics. Students should come along with an idea of their target market (or own website) to work on during the class.
Preparation: Students need to bring their laptops. If you have a website to work on, ensure you have Google Analystics or a similar analytics programme installed.
Instructor: May Chong is a Web Strategist and SEO expert. She has been actively applying cutting-edge SEO techniques on her own and clients' sites since 2006. The SEO techniques used have been instrumental in continuously increasing traffic to those website and consequently sales, even after the turmoil of Google algorithm changes this year. She also consults with small businesses on Internet Marketing Strategies, Social Media and Reputation Management practices that maximise sales and positive media presence.
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