San Francisco, California
London, United Kingdom
When & Where
Ad Hoc is an underground music and visual culture publication created for and by a community of music lovers with a shared ethos: that of building the world you want to see using the materials at your disposal. A collective of ten taste-making music blogs from all over the world, Ad Hoc is a daily destination for MP3s, videos, mixes, interviews, artist's writings, and cultural commentary-- curated for quality, and with an emphasis on emerging artists and musical movements that best exemplify the new grassroots, Internet-fueled DIY.
Ad Hoc is also a zine-- available in electronic and paper formats, and full of original art work and long-form features. Resurrecting the curatorial logic of zine culture, Ad Hoc will paint a dynamic, living landscape of the underground music world at large, setting the reflections of professional journalists and critics alongside artists, promoters, and other music-world personalities. Ad Hoc is a mosaic of voices, each offering its own partial illumination of underground music today, and what it means to navigate a rapidly changing industry in the era of information.