San Francisco, California
London, United Kingdom
Your users need you to come to this session, even if they don’t know it.
Adaptive content is content that is nimble and agile enough to overcome today’s content challenges. But making our content adaptive means addressing a topic that sends many running for the fire exit or nearest window: semantic content modelling. This session will connect the dots between semantic content, content reuse, responsive design, omnichannel and multichannel delivery, a bit of linked data and the all-important user experience.
Single-source, multichannel content – also known as ‘Single source of truth’ or “COPE (create once, publish everywhere)” content – is a bit of a holy grail right now. Multichannel’s big brother “omnichannel” is quickly gaining wider awareness. Our trade is discussing content being freed from the browser, available for reuse, and accessible in apps, kiosks, responsive mobile deliverables, eBooks and syndication services to our partners – even in wearable technologies. All this should improve the experience of users, and of course, benefit the organisations that serve them. Adaptive content unifies all these concepts and makes such a paradigm possible.
This session will show you why you want and need to have adaptive content structures in today’s content economy. It will then go through non-terrifying introductory exercises to help you model your own content in a future-proof way.
“I found my session with Noz educational, stimulating, and relevant to my work. It was a perfect match for fulfilling our needs for improving our current content model and will be great for developing a shared understanding of how we use the content model in our organisation.”
- Søren Weimann, Napatech
When & Where
Noz Urbina is a globally recognised leader in the field of content strategy and customer experience consultancy who can effectively bridge corporate, technical, and user needs and priorities. Speaking the language of all three has been a key asset during a diverse project background covering multi- and omnichannel strategies.
He has processes and recommended solutions that have helped organisations leverage content assets to stand out in their sectors, while avoiding headcount increases and wasted costs. He’s delivered dozens of budget-winning internal presentations in language executives can relate to. Noz is a content strategist and founder of his own consultancy Urbina Consulting, co-author of “Content Strategy: Connecting the dots between business, brand, and benefits” and since 2006 has been Events Chair and Content Director for Congility.com.