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AD THINK IV: Emerging Ad Tech

By REDBOOKS + The AD Club of NY

Tuesday, March 18, 2014 from 6:30 PM to 8:30 PM

AD THINK IV: Emerging Ad Tech

Ticket Information

Ticket Type Sales End Price Fee Quantity
Attendee Ended $30.00 $0.00
Ad Club of NY Members Ended $20.00 $0.00
Friends of REDBOOKS Ended $20.00 $0.00

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Event Details

AD THINK IV | Emerging Tech in Advertising


The Backdrop:  Regardless of whether SXSW was part of your 2014 plans, this event is a must attend.  In the fourth of our ongoing series, it's your chance to be a part of what the industry hails as the defining quarterly event for advertising, technology and the intersection thereof. In rapid-fire rounds, our industry leading panelists evaluate each business, ask the tough questions and provide insightful feedback.

The Main Event:  Come see the expert panel get wow'd by 4 hand-selected start-ups with cutting edge solutions and diverse backgrounds - including a serial entrepreneur, co-founder of Invite Media (sold to Google); former Product Managers from AppNexus; another serial entrepreneur who sold his interactive marketing agency to DigitasLBi; and a wunderkind who has been executing media buys for Fortune 500 companies since age 19.

Plus for the first time, following the presentations, we'll have a short, killer roundtable discussion among the panelists and moderator - a "seat at the table" for attendees!

Who Should Attend:  Key industry members - marketers, brand managers and agency savants, media/publishing innovators and budding entrepreneurs - will all want to witness the action live.


All-Star Panel (The "CRITICS"):

 Janet Balis – Partner / CRO, Betaworks (Former Publisher, Huffington Post)

 Jon Bond – Chief Tomorrist, Tomorro\\\ LLC (Former CEO / Co-founder, Kirshenbaum Bond + Partners)

 Javier Farfan – Senior Director of Cultural Branding, PepsiCo

 Alex Morrison – SVP / Head of Digital Marketing, Grey Group (Former EVP / Partner, AgencyNet)

 Nihal Mehta (Moderator) – General Partner, Eniac Ventures; Founder/Chairman, LocalResponse


Ventures on the Edge (The "SHOWSTOPPERS"):

 ListenFirst Media – Leveraging aggregated internal and external data for brands to make sense of it, predict outcomes and optimize performance.

 RockerBox Hyper display targeting. In real time. Determines users' intent/action based on immediate browsing history.

 ViralGains – Viral marketing platform used by agencies and brands to build audiences and maximize social engagement for online video content.

 Vistar Media – Location-based ad technology company that is changing how the world buys and sells mobile and digital out-of-home media.



6:30p – Arrival.  Drinks.  Hors d'oeuvres.

6:45p – Intros + Pitches. 5 Minutes Each. "Heated" Q&A + Panelist Feedback.

7:40p – Panelist Roundtable. 

8:00p – Program Concludes – Networking Begins.  More Drinks + Hors d'oeuvres.


Sponsored by: Davis & Gilbert and EY.

Have questions about AD THINK IV: Emerging Ad Tech? Contact By REDBOOKS + The AD Club of NY

When & Where

EY Times Square View Room
5 Times Square, 22nd Floor
New York, NY 10036

Tuesday, March 18, 2014 from 6:30 PM to 8:30 PM

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