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AD THINK III: Emerging Ad Tech

By REDBOOKS + The AD Club of NY

Tuesday, November 12, 2013 from 6:30 PM to 8:30 PM

Ticket Information

Ticket Type Sales End Price Fee Quantity
Attendee Ended $30.00 $0.00
Ad Club of NY Members Ended $20.00 $0.00
Friends of REDBOOKS Ended $20.00 $0.00

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Event Details

AD THINK III | Emerging Tech in Advertising


The Backdrop:  In the third of our ongoing series, it's your chance to be a part of what the industry hails as the defining quarterly event for advertising, technology and the intersection thereof. In rapid-fire rounds, these industry leading panelists will evaluate each business, ask the tough questions and provide insightful feedback.

The Main Event:  Come see the expert panel get wow'd by 5 hand-selected start-ups with cutting edge solutions and diverse backgrounds - including a former Comscore exec; a Grammy-winning producer; founder of a hot new YC mobile ad-tech company; and a serial entrepreneur who sold her healthcare internet marketing firm to Digitas.

Who Should Attend:  Key industry members - marketers, brand managers and agency savants, media/publishing innovators and budding entrepreneurs - will all want to witness the action live.


All-Star Panel (The "CRITICS"):

 David Berkowitz – Chief Marketing Officer, MRY (Former Head of Emerging Media, 360i)

 Bob Greene – Managing Partner, Contour Ventures

 Malena Higuera – SVP of Marketing, L'Oreal Paris (Former Director of Global Marketing, Maybelline)

 Lee Nadler – Marketing Communications & Agency Relations Manager, MINI (BMW)

 Joseph Jaffe (Moderator) – CEO/Co-founder of Evol8tion (Innovation Agency)


Ventures on the Edge (The "SHOWSTOPPERS"):

 Citia – Solution converts marketing content in to bite-size formats - to excite, inform and pull consumers back in to branded experiences.

 GoChime – Facebook social marketing automation - to keep customers in the loop on FB (and uncover high-value customers like them).

 Shareablee – Key actionable insights in to which content types - images, video, links, text - resonate with and engage your (and your competitors') social audiences.

 The Ochre (Advntr) – Customized video as an application - "name your own adventure" style - with measurable engagement lift.

 URX – Mobile app retargeting platform that uses deeplinks to empower marketers to push users to the "actionable middle" of their already installed mobile apps.



6:30p – Arrival.  Drinks.  Hors d'oeuvres.

6:45p – Intros + Pitches. 5 Minutes Each. "Heated" Q&A + Panelist Feedback.

8:00p – Program Concludes – Networking Begins.  More Drinks + Hors d'oeuvres.


Sponsored by: Davis & Gilbert

Have questions about AD THINK III: Emerging Ad Tech? Contact By REDBOOKS + The AD Club of NY

When & Where

The Auditorium on Broadway (NYiT)
1871 Broadway
New York, NY 10023

Tuesday, November 12, 2013 from 6:30 PM to 8:30 PM

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