This event has ended

Action Design: Designing for Voluntary Behavior Change

Refresh Baltimore

Thursday, April 18, 2013 from 6:30 PM to 8:30 PM (EDT)

Baltimore, MD

Action Design: Designing for Voluntary Behavior Change

Ticket Information

Type End Quantity
Refresh Baltimore- Action Design: Designing for Voluntary Behavior Change Ended Free  

Who's Going

Loading your connections...

Share Action Design: Designing for Voluntary Behavior Change

Event Details

WHO: Steve Wendel @sawendel

WHAT: Action Design: Designing for Voluntary Behavior Change

WHERE: Betamore 4th floor at 1111 Light St

WHEN: April 18, 2013 6:30pm for refreshments, presentation will begin promptly at 7:00pm

WHY: Steve will discuss how to apply the recent explosion of research on decision making and behavioral change to the practical problems of designing software products.  He will give us a step-by-step approach to integrating explicit behavioral goals to product development, UX, engineering, and testing.   The end goal: to help users do things they haven’t been able to do before, like getting in shape (Nike+ FuelBand), taking control of their finances (HelloWallet), or being more energy efficient (OPower). The focus of the talk will be on the design part – identifying the key lessons from the research, developing the user stories, and making sure UX has the freedom to build a beautiful, usable product that is also effective at changing behavior

Steve Wendel is the head research guy at HelloWallet, where he develops products that help people take control of their finances and best use employee benefits.  He's a behavioral social scientist, and loves learning about how we humans make decisions (the good, the bad & the ugly).  

Steve is currently writing a book for O’Reilly on Designing Software for Behavior Change and would like to hear about your experiences!

Official Hashtag: #RefreshBmore

Refreshments will be offered at 6:30pm and are provided by Natty Boh and the Charm City Gourmet Food Truck

A social hour of sorts will be at Brewer's Cask (left out of Betamore, down a block on the right) -- Happy Hour specials to all Refresh participants!


This Refresh is brought to you by:

Vim Interactive

 

        

PARKING:

West Street Parking Garage
DAY RATES: Mon-Wed 6am-1am Thu 6am-3am Fri 24 hours Sat 24 hours Sun 6am-1am $ 5.00 / 1 hour $ 8.00 / 2 hours $ 14.00 / max $100.00 / month EVENING RATES: Mon-Sun 5pm-6am $ 6.00 / 1 ...
FREE Street Parking on E Cross St
420 ft - about 0 mins
Street Parking on E Cross St
0.1 mi - about 0 mins
Street Parking on W Cross St
0.1 mi - about 0 mins
Street Parking on Light St
 

 

 

 

 

Have questions about Action Design: Designing for Voluntary Behavior Change? Contact Refresh Baltimore
Attendee List Sort by: Date | First Name | Last Name
Show More

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.