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Association of Bridal Consultants Educational Series

ABC's Taking it to the Top ~ Orange County, CA

Association of Bridal Consultants

Tuesday, August 14, 2012 from 8:30 AM to 4:30 PM (PDT)

ABC's Taking it to the Top ~ Orange County, CA

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
ABC Members EARLY Taking it to the Top - Orange County registration through July 31st - $149
ABC member prepaid registration for Tuesday, August 14th Taking it to the Top Orange County. Includes seminar, materials, lunch, and break snacks. and breaks. ABC member registration and/or payment after 7/31 is regular price.
3 Tickets Ended $149.00 $0.00
Non-Member and ABC members after July 31st ~ Taking it to the Top Orange County - $165
Prepaid registration for Tuesday, August 14th Taking it to the Top Orange County. Includes full day seminar, materials, lunch, and break snacks. Earns 2 points in Education & Professional Development. Registration and/or payment after 8/8 at "pay-at-the-door" price space available.
9 Tickets Ended $165.00 $0.00
Non-Member and ABC members LATE or "Pay at the Door" - $179
Registration and/or payment after August 8th "pay-at-the-door" price space available. Space will be held for members, however "no-shows" will be invoiced. Non-members are space available if not prepaid.
5 Tickets Ended $179.00 $0.00

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Event Details

Tuesday, August 14th - Costa Mesa - Orange County

 ABC World of Wedding Planning

Are you ready to:

  • Update your Sandals CSS certification
    Non-members may attend, but are not eligible for CSS certification
  • Participate in ABC's only seminar for southern California in 2012
  • Get the latest ABC updates, topics and issues
  • Explore ABC's roadmap and learn how to get to the top

Taking it to the Top Seminar Schedule

Tuesday, August 14thSandals

8:00 - 8:30 a.m. Registration - Coffee

8:30 - 11:45 a.m. Sandals Certification

The “Sandals ABC Honeymoon and Destination Wedding Program” has been extremely successful and we look forward to working with you. The program allows ABC members to provide luxury included ™ honeymoon packages and destination wedding packages, “Weddingmoons”, to all of the Sandals and Beaches Luxury Included™ Vacations throughout the Caribbean. Deliverables:
- The four elements of working smart
- Step-by-step instructions and tips marketing guide
- Product updates and highlights

Noon - 12:45 p.m. Luncheon

12:50 - 1:10 p.m   Optional Hilton Site Tour

1:15 - 2:00 p.m. Is it time to Rebrand? Rebranding in a Tough Economy,

John Goolsby, ABC-California State Coordinator, Membership

California/Nevada ABC State Coordinator, Wedding Video Hall of Fame Recipient and 27 Year Wedding Veteran John Goolsby took the timing of a bad economy to successfully reinvent his Wedding Films Studio and is now booking jobs all across North America.

Learn step by step how to find a new identity and logo, design a web site that gets traffic and bookings, develop an effective social media network, manage productive networking strategies, get added to vendor lists and discover the real benefit in trade associations. Learn how to find success in today's economy by reinventing your business from the ground up.

John is a 27-year veteran with more than 2,500 weddings of experience and has filmed in 23 states and 12 countries. He is the author of The Business of Wedding & Special Event Videography and has served as the President of Professional Photographers of California, Professional Photographers & Videographers of the Inland Empire and is the current California and Nevada State Coordinator for the Association of Bridal Consultants. John has received numerous honors and awards and has been voted One of the Top 25 Event Filmmakers in the World three years in a row.

2:00 - 2:45 p.m. What's Your Excuse? Elise Enloe, MBC, ABC VP and Director of Education

What's Stopping You from Taking it to the Top? I'm not Superwoman, but I'm often asked, "How do you do it all?" ABC Vice President of North American Operations, ABC Director of Education, Florida State Coordinator, university adjunct professor, and wedding consultant has some advice to help you take it to the top. Click here for the intro video clip. Is this you?

2:45 - 3:00 p.m. Break

3:00 - 3:45 p.m. Give Back~Get Involved!

Mary Jo Gallegos, MBC, ABC-California State Coordinator, Education

3:45 - 4:30 p.m. Bring Your Own Binder (BYOB), Elise Enloe, MBC, ABC VP and
Director of Education

Just as there is a prep class for many major accomplishments in life (the M-CAT, the SAT, the ACT), this is the prep class for attaining your Accredited or Masters level designation within our industry. We will explore the requirements, the points, and some ideas for your portfolio presentation. We will discuss ABC's point system and how you can best present your qualifications and yourself. There are no cookie cutter formats and there is not just one “recipe” to success.
Gain a better understanding of how to present your accumulated points and qualifications for upgrading.
Be better prepared to apply for Accredited or Masters designation and to present to the Master’s Panel.
Understand the purpose, process and pride of having an advanced ABC designation.

NEED POINTS? ABC members receive 2 points in Education and Professional Development for this one-day seminar and another 1 point in Leadership for CSS certification. Don't miss out on this opportunity! 


Welcome to the Hilton Orange County/Costa Mesa.  Rooms are available for $129.
Call 714-540-7000 and request the ABC rate to reserve your accommodations if you're coming from out of the area.

* Plus state and local taxes.

About the Venue

Costa Mesa’s largest hotel, the Hilton Orange County/Costa Mesa, features close to 48,000 sq. ft. of flexible meeting spaces for corporate events and business conferences. Check emails or print boarding passes at the hotel’s 24-hour business center and enjoy high-speed internet access in public areas, guestrooms, and meeting spaces. With two outdoor event spaces, experienced catering staff, and a variety of menu options, the hotel is a premier wedding and social event setting.

In your guest room or suite, you’ll find 42” flat screen HD TVs, signature bedding and work desks with ergonomic chairs. The hotel’s luxurious one-bedroom parlor suites and Presidential suites feature connecting living rooms for entertaining. Executive level guest rooms and suites boast daily complimentary breakfasts and evening receptions (Monday – Friday). Following a busy day of business or touring Southern California attractions, relax at the outdoor pool and whirlpool. Sample signature California Rim cuisine at the award winning Bristol Palms California Bistro where the menu is inspired by local and regional farmers. Watch the chef prepare wood-fired pizzas at the Bristol Palms Pizza Bar. Order a traditional Margherita pizza or create your own version.

Click here for additional hotel information.

Hilton Costa Mesa/Oorange County

Directions to Hilton Orange County/Costa Mesa

Driving Directions to Hilton Costa Mesa 

3050 Bristol St.
Costa Mesa, CA 92626
From John Wayne Airport: Follow signs to the 405 Freeway North. Exit Bristol Street and turn left. Drive over the bridge, turn left on Hotel Way. Distance from Hotel: 2.5 mi. Drive Time: 5 min.
Courtesy bus runs every 30 minutes.

From 405 Freeway Southbound: Take 405 South to Bristol Street exit (just past Harbor Blvd and Hwy 73 interchange). The hotel is located directly across from the exit on the left.

From 405 Freeway Northbound: Take 405 North to Bristol Street exit. Exit left onto Bristol. Drive over the freeway and turn left on Hotel Way.

From the 57 Freeway: Take the 57 South to I-5 South to Hwy 55 South. Exit Baker and turn right. Turn right again at Bristol Street and the hotel will be on the right hand side.

From the 91 Freeway: Take 91 West to Hwy 55 South to 405 North. Exit at Bristol, turning left. Drive over the freeway and turn left on Hotel Way.

From the 73 Freeway: Take 73 North, exit Bear Street, and turn right, right on Paularino, and left on Bristol.
The Hilton will provide complimentary parking for ABC seminar attendees (normally $21/day).

Payment and Cancellation Policy

Cancellations more than 10 days before seminar may be transferred to another ABC seminar or refunded less a $35 administrative fee.  Cancellations/no-shows less than 10 days before the seminar cannot be refunded. If paying by check, check must be postmarked by early registration cutoff or received prior to the seminar.  ABC member "No-shows" will be invoiced. 

Not comfortable with online payments? Register and select "Payment by Check" during the checkout process. Checks can be made out to ABC-Education and mailed to:

ABC Education Department, Elise Enloe, MBC, 660 Neile Ct., Oviedo, FL 32765.

Additional registration questions e-mail Elise Enloe, MBC at ELISEABCFL@aol.com

Things to Do in the Area

Entertainment and Attractions


Have questions about ABC's Taking it to the Top ~ Orange County, CA? Contact Association of Bridal Consultants
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When & Where

Hilton Orange County
3050 Bristol St.
Costa Mesa, CA 92626

Tuesday, August 14, 2012 from 8:30 AM to 4:30 PM (PDT)

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Association of Bridal Consultants

The Association of Bridal Consultants has been the professional organization for the wedding industry since 1981 and has over 4,500 members in 26 countries on six continents. The Association of Bridal Consultants is a membership service organization, designed to increase awareness of the wedding business and improve the professionalism of members. For additional information, visit www.BridalAssn.com or phone 860-355-7000.

  Contact the Organizer
ABC's Taking it to the Top ~ Orange County, CA
Costa Mesa, CA Events Conference

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