AAM presents: Expand Your Reach & Grow Your Firm Through Content Marketing
Wednesday, November 7, 2012 from 8:30 AM to 11:30 AM (EST)
Join AAM Atlanta as we tackle the topic of content marketing and how it can help differentiate and grow your firm.
Part 1 – Presentation
In this session, we will learn all about content marketing – how delivering valuable and relevant information can help you attract and engage your current clients, prospects and referral sources. If done properly and consistently, content marketing can truly position you as a thought leader and differentiate you from your competition. We’ll cover the reasons and benefits of adding this marketing tactic to your plan as well as specific tactics like blogging, white papers, webinars, articles and more. We’ll even talk about ways to work its creation into your already packed schedule. You’ll walk away with the information you need to become a respected information resource and ultimately drive new business to your firm.
Part 2 – Panel Discussion
Bonnie will moderate a discussion among panelists with firsthand knowledge and advice on content marketing including Cindy Stanton, Chief Marketing & Business Development Officer Director of Marketing at Smith, Gambrell & Russell, LLP and Laura Sparks, Founder, Creative Sparks LLC. Panelists will provide insight on the benefits they've seen and challenges they've faced in implementing content marketing, as well as provide tips on how to make it work at your firms.
About our presenter:
Bonnie Buol Ruszczyk is president of bbr marketing which provides marketing services and strategy for professional services firms. Every day, she and her staff help accountants, attorneys, engineers and other consultants reach their audiences and grow their firms. Recently named one of 2012’s Top 100 Most Influential People in accounting by AccountingToday, she is an active volunteer with a number of organizations, including president of the Atlanta AAM chapter, and a regular contributor to a variety of news and industry websites. Bonnie is a dynamic speaker and empathic leader whose audiences leave feeling entertained, understood and empowered with actionable information.
8:30 a.m. - Check in, networking and breakfast
9:00 a.m. - Part 1 Presentation begins
10:00 a.m. - Break
10:15 a.m. - Part 2 Panel Discussion begins
11:30 a.m. - Q&A / Adjourn
Contact Bonnie Buol Ruszczyk with any questions at firstname.lastname@example.org.
When & Where
Association for Accounting Marketing (AAM) Atlanta Chapter
The Association for Accounting Marketing (AAM) is the only trade association of its kind that provides resources and support to more than 800 CPA and consulting firm marketing and sales professionals, partners, firm administrators, and representatives of businesses who offer products and services to the accounting industry.