The Perfect Pitch - How Sports Psychology and the Creative Mind Share the Same Diamond
Bhrett McCabe, PhD, sports psychologist and Founder of consulting company, The MindSide, brings a unique perspective to the business world. As a sports psychologist, he has helped with many well-known professional and amateur athletes reach the top of their games. As founder of The MindSide, he has helped businesses set and exceed their goals using the principles of behavioral psychology.
There are many similarities between athletic performance and creative performance.
McCabe's talk to the AdFed will center on the similarities between being an elite athlete and a creative professional. He will reveal how many of the character traits and mental preparation and techniques professional athletes use can be applied by creatives in the advertising industry.
Creatives will learn how to better prepare to work and how and when to know they have found that elusive "flow moment" -- when the magic happens. McCabe will also offer advice to creative directors on how to motivate and manage creative teams.
When & Where
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