Everyone's talking about Millennials, the biggest generation of consumers since the Baby Boomers. We'll cut through all of the chatter and myths and hone in on what makes them tick, what motivates them, what they're buying and why, what they're not buying, how to reach them and even how to talk to them. But don't be worried – they actually like advertising, as long as it's good.
Our speaker this month is David Jacobs who is the Senior Vice President and Director of Strategy & Innovation at The Tombras Group.
With billings of more than $90 million and nearly 110 staffers, Tombras is one of the largest independent, digital-centric creative agencies in the Southeast U.S. Its work touches the automotive, education, entertainment, food and beverage, financial services, government, healthcare, hospital, insurance, retail, sports, tourism and transportation industries.
David is currently serving on the American Advertising Federation (AAF) District 7 Executive Committee, served as the Student ADDY Chair, spent two terms as Tennessee State Director and has received District 7's Volunteer of the Year Award. David also served two terms as president of AAF's chapter in Knoxville, Tennessee, and has served on the Board of Directors since 2005, including two stints as Chair of the Knoxville ADDY Awards. David travels the country speaking to groups about digital and creative strategy, and he has received hundreds of professional awards and accolades from his peers in the marketing communications industry, including local, regional and national ADDY Awards, National TELLYs, London International Advertising Awards, honors from Public Relations Society of America and recognition from the International Association of Business Communicators. In 2007, David was named to the inaugural class of Knoxville's "40 Under 40", which recognized the top 40 business and community leaders in the Greater Knoxville area who are under 40 years of age.
In 2010, he was inducted into the AAF-Knoxville Hall of Fame. In 2011, he was awarded the AAF Silver Medal for lifetime achievement.
When & Where
The mission of AAF Birmingham is to promote excellence in advertising through professional education, networking, community service, ethics, quality and creativity.
AAF Birmingham plays a unique role in our local advertising community because we strive to maintain a strong network, through industry knowledge and education, creative recognition, and opportunities for idea exchange, for both the businesses and individuals who make up advertising in the Birmingham area.
AAF Birmingham has been recognized on both the district and national levels for its outstanding service to the advertising community. We urge you to consider joining our award-winning organization!