Presented by Joe Walker
Why You Should Attend:
Advances in film technology have allowed us to create more innovative and awe-inspiring advertising. While the tools have evolved, it's important to remember the fundamentals of good video commercial work. At the end of the day, a good story and visuals continue to inspire, entertain, and inform.
After witnessing this presentation, you will understand and accomplish multi-delivery platform while maintaining brand consistency across all platforms.
You'll also learn:
a. De-mystifiying 3D
b. That content is still key
c. How to do more with less
About Joe Walker
Joe Walker is an Emmy Award winning commercial editor and vfx artist, as well as a director of photography for music videos, short films, and documentaries.
Joe has shot on every major medium including HD, 4K Digital, Super 16mm, and 35mm. He has edited nationally airing commercials as well as doing composite work for major brands like GMC, Buick, Cadillac, and Allstate. His work has been seen on many television networks and channels as well as at many film festivals across the U.S. and Europe.
Joe started his career in film when he decided to pursue his lifelong passion of cinematography as a student at the University of Alabama at Birmingham. His endless love and fascination for the way films were shot sent him on a course that took him to the Cannes Film Festival, where he got a first-hand look at the then new Sony Cine Alta from acclaimed director of photography Kiko De La Rica, as well as a few tips.
From there, Joe went on to intern with and ultimately work for director of photography Alex Buono while working on the Oscar nominated short film “Johnny Flynton” shot in his home-state of Alabama.
After completion of this film, Joe went on to shoot, direct, and edit his first major short film “Fiend,” which went on to screen at the Cannes Film Festival Student Section.
After graduation from the University of Alabama at Birmingham, Joe went on to work as assistant camera for the film “Constellation” under the tutelage of director of photography John Demps. Shortly after its completion, he became director of photography of the award winning short film “Gratuitous”, and that same year, lensed two documentaries, both of which went on to be screened throughout the country on many channels including National Geographic.
Joe went on to learn editing and compositing from fellow graphic artist Ron Aguilar at FOX6 and became proficient using programs like Adobe After Effects and Apple Shake. Soon after that, Joe was hired on to Leo Ticheli Productions in Birmingham as a Visual Effects artist, and became well acquainted with the RED One 4K Cinema Camera.
In fact, Joe and Leo went on to become alpha testers for build 16 of the camera, have shot many commercials using the RED One camera as well as the newer RED Epic, and have both co-edited the book “RED: The Ultimate Guide To Using the Revolutionary Camera”.
***Catering by Ted's.***
When & Where
The mission of AAF Birmingham is to promote excellence in advertising through professional education, networking, community service, ethics, quality and creativity.
AAF Birmingham plays a unique role in our local advertising community because we strive to maintain a strong network, through industry knowledge and education, creative recognition, and opportunities for idea exchange, for both the businesses and individuals who make up advertising in the Birmingham area.
AAF Birmingham has been recognized on both the district and national levels for its outstanding service to the advertising community. We urge you to consider joining our award-winning organization!