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A Practical Introduction To SEO

General Assembly

Wednesday, June 26, 2013 from 7:00 PM to 8:30 PM (PDT)

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Ticket Type Sales End Price Fee Quantity
Single Ticket Ended $15.00 $1.82

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Event Details

A Practical Introduction to SEO
Wednesday, June 26th from 7:00 pm - 8:30 pm
Justin Lofton, CEO, Fresh Interactive, Inc.

Today, using search engine optimization strategies is a critical component of driving the right people to your site. This class is geared towards website owners, marketing professionals, web developers and entrepreneurs. Students will get an in-depth look at the two main components of Search Engine Optimization (SEO): On-Page SEO and Link Acquisition. Additionally, the instructor will go over how elements of social media marketing and content marketing impact SEO, as well as how to effectively incorporate them into your overall SEO strategy.

Student Takeaways:

  • How to optimize your landing page  
  • How to avoid the big SEO traps
  • When to do it yourself, when to hire someone full-time and when to outsource
  • An understanding of SEO keyword research
  • How to optimize every page of your website including: META Tags, H Tags, Image Tags, Content Optimization, URL Structure, Internal Link Structure
  • Best practices for implementing SEO
  • How to build high quality relevant links 
  • Tools for integrating SEO into a broader Social Media Marketing Plan
  • Key metrics for measuring success and ROI of your SEO Efforts



About the Instructor:

Justin Lofton is the CEO of Fresh Interactive, Inc. He has been an entrepreneur since the age of 8 and over the last 12 years, he has been perfecting his craft as an Internet marketing and business building expert. Justin has been building businesses and working as a business consultant for small to mid-sized companies across the United States for many years.  Justin previously operated a 29 year old IT consulting firm, giving him insight into various industries and business models.  

Justin has developed unique marketing strategies and systems that have re-invented the way businesses leverage the Internet.  Justin's business knowledge and years of marketing experience leveraging search engine optimization (SEO), search engine marketing (PPC), social media, conversion optimization, copywriting and business automation brings Fresh Interactive clients winning marketing strategies. 


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When & Where

604 Arizona Ave
Santa Monica, CA 90401

Wednesday, June 26, 2013 from 7:00 PM to 8:30 PM (PDT)

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General Assembly

General Assembly transforms thinkers into creators through education and opportunities in technology, business, and design. Learn more at https://generalassemb.ly/
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A Practical Introduction To SEO
Santa Monica, CA Events Class

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