Skip Main Navigation
Page Content
This event has ended

A Practical Introduction To SEO

General Assembly LA

Wednesday, June 26, 2013 from 7:00 PM to 8:30 PM (PDT)

Santa Monica, CA

Ticket Information

Ticket Type Sales End Price Fee Quantity
Single Ticket Ended $15.00 $1.82

Who's Going

Loading your connections...

Share A Practical Introduction To SEO

Event Details

A Practical Introduction to SEO
Wednesday, June 26th from 7:00 pm - 8:30 pm
Justin Lofton, CEO, Fresh Interactive, Inc.

Today, using search engine optimization strategies is a critical component of driving the right people to your site. This class is geared towards website owners, marketing professionals, web developers and entrepreneurs. Students will get an in-depth look at the two main components of Search Engine Optimization (SEO): On-Page SEO and Link Acquisition. Additionally, the instructor will go over how elements of social media marketing and content marketing impact SEO, as well as how to effectively incorporate them into your overall SEO strategy.

Student Takeaways:

  • How to optimize your landing page  
  • How to avoid the big SEO traps
  • When to do it yourself, when to hire someone full-time and when to outsource
  • An understanding of SEO keyword research
  • How to optimize every page of your website including: META Tags, H Tags, Image Tags, Content Optimization, URL Structure, Internal Link Structure
  • Best practices for implementing SEO
  • How to build high quality relevant links 
  • Tools for integrating SEO into a broader Social Media Marketing Plan
  • Key metrics for measuring success and ROI of your SEO Efforts


Prerequisites:

None.

About the Instructor:

Justin Lofton is the CEO of Fresh Interactive, Inc. He has been an entrepreneur since the age of 8 and over the last 12 years, he has been perfecting his craft as an Internet marketing and business building expert. Justin has been building businesses and working as a business consultant for small to mid-sized companies across the United States for many years.  Justin previously operated a 29 year old IT consulting firm, giving him insight into various industries and business models.  

Justin has developed unique marketing strategies and systems that have re-invented the way businesses leverage the Internet.  Justin's business knowledge and years of marketing experience leveraging search engine optimization (SEO), search engine marketing (PPC), social media, conversion optimization, copywriting and business automation brings Fresh Interactive clients winning marketing strategies. 


___


Can't make it? Sign up at http://generalassemb.ly/la to stay in the loop on future events and classes.

Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at classes@generalassemb.ly at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about A Practical Introduction To SEO? Contact General Assembly LA

When & Where


ROC
604 Arizona Ave
Santa Monica, CA 90401

Wednesday, June 26, 2013 from 7:00 PM to 8:30 PM (PDT)


  Add to my calendar

Organizer

General Assembly LA

General Assembly @GA_LA is a New York born global community empowering people to pursue work they love through skills based education in technology, business and design with campuses located in New York City, London, Washington DC, San Francisco, Sydney, Melbourne, Boston, Seattle, Atlanta, Chicago, Santa Monica & Los Angeles!

  Contact the Organizer

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.