The history of search engine marketing shows us that change is inevitable. Yahoo! moves outside the Search Box.
Andy Cotten from Yahoo! will show us how successful marketers/brands combine search with advanced techniques to drive awareness, traffic and sales. He will share case studies on media buying concerning name brand companies.
Andy Cotten is a Senior Sales Manager for Yahoo! Search Marketing and Display Adverting. Andy has been with Yahoo! for four years, with a focus of acquiring new advertisers and ensuring they are configured for success. During his time at Yahoo! he has managed the Small Business sales team focused on getting Small Business online through our web hosting , ecommerce and local listing products. From there he started Yahoo!’s Mid Market Sales team and led the integration of both Search and Display Sales. Prior to Yahoo! Andy was VP of Sales and Marketing for Intersoft Systems for more than 11 years and has a Marketing and Advertising degree from Portland State University.