A Brand's Perspective: Content Creation and Storytelling in the Automotive Industry
Wednesday, July 23, 2014 from 5:30 PM to 8:00 PM (PDT)
Los Angeles, CA
San Francisco, California
London, United Kingdom
In the changing landscape of public relations, brands are exploring new opportunities to engage with consumers and make a lasting and unique impression. Grassroots storytelling and digital content creation are aspects of this new territory in communications, and the automotive industry is at the forefront of the movement.
Join us for a thought-provoking panel as major auto manufacturers discuss communication strategies and the new relationship brands must have with their customers. Their insights and lessons learned have applications across all industries and organizations, so regardless of whether you work with automotive brands or not, this program will be one you won't want to miss.
When & Where
The Los Angeles Chapter of the Public Relations Society of America (PRSA-LA) is comprised of nearly 600 agency, in-house and independent public relations professionals representing LA-area corporations, academic institutions, government agencies and nonprofit organizations.
PRSA-LA was incorporated in 1948 as one of PRSA’s first five founding chapters. Members benefit from chapter events, educational and networking opportunities, industry advocacy and a wide range of professional development resources.