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A 2016 Guide to Search Engine Optimization

David McMahon

Wednesday, 5 October 2016 from 17:30 to 20:00 (AEST)

A 2016 Guide to Search Engine Optimization

Registration Information

Type End Quantity
Brisbane HUG: A 2016 Guide to Search Engine Optimization   more info 5 Oct 2016 Free  

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Event Details

Stop wasting your time on SEO strategies that don't work.

With every search engine algorithm update comes a change to the way we think about SEO. Over the past decade, SEO has undergone a radical evolution. While stuffing keywords into content and amassing as many inbound links as possible was once the go-to approach, modern-day SEO is much different. At this event, our two industry SEO leaders we separate SEO fact from SEO fiction and highlight content strategies that get results in 2016.

Who is this event for?  

Business owners, marketing managers, digital marketing professionals and anybody interested in learning more about improving marketing efficiencies, SEO, content marketing and competing in the digital economy. 

Our guest speakers are:

Presentation: Why Content Marketing Is The New SEO

Jason Dutton-Smith photoJason Dutton-Smith

With 15 years of brand content marketing and strategy,  and as former Editor-in-Chief at Flight Centre, Jason has a wealth of knowledge on content marketing and seo execution. While at Flight Centre Travel Group, he set the editorial direction and content strategy for seven travel brands, lead the SEO, Social Media and PR teams and created a multi-award winning travel magazine - Travel Ideas.

He has strong travel industry knowledge and understanding having worked for both airlines and travel agencies. Over the years he has managed the content team made up of 21 journalists and copywriters to drive traffic to the website, while also increasing brand awareness and SEO reach.

Presentation: SEO: How To Do It In 2016

Brendan Lidster photoBrendan Lidster | Head of Earned Media
Reload Media

Brendan Lidster from Reload Media will give us all a refresher in search engine optimization. He has worked and helped teams of content marketers, SEOers, and web detectives to deliver exceptional SEO solutions to over 170 of Australia’s best brands.

RSVP Now that you’re coming to our next Brisbane HUG so you do not miss out as places are limited.



Our Sponsor:
Brisbane HubSpot User Group logoWe are grateful to our sponsors, HubSpot, who are providing the food for the night and your first drink for free. Plus, there will be a lucky door prize, so remember to bring along plenty of business cards.

Come and join us at one of Queensland's most famous hotels, just minutes from the Brisbane CBD and the Gabba at Kangaroo Point. Parking is free and there is plenty of street parking available.

The event location is
Pineapple Hotel
706 Main Street
Kangaroo Point Qld 4169


The event is free for thanks to our great support of our sponsors.

The event format will be

  • 5:30pm - Networking - Bring plenty of business cards (food & drink provided by our sponsor)
  • 6:00pm - Jason Dutton-Smith - Why Content Marketing Is The New SEO 
  • 6:45pm - Brendan Lidster - SEO: How To Do It In 2016 
  • 7:30pm - Q&A and group discussion
  • 8:00pm - Finish - welcome to continue networking and chat more about inbound marketing :)


What are my parking options?
There is plenty of free street parking around the event and it's only minutes from the CBD at Kangaroo Point.

What can/can't I bring to the event?
Bring business cards for networking. Networking plays a big role in HUG meetups. You don’t want to be that inbound marketer who forgets their business cards. Get them ready!

Bring an open mind for learning and sharing. Sitting in the back of the room with your mouth shut the entire meetup is not helpful for anyone. Do yourself a favour and participate. We promise you won’t regret it!

How can I contact the organizer?
You can contact David (Brisbane HUG Leader) on 0414 727 880 from Crocodile Marketing Hubspot Partner

Do you have questions about A 2016 Guide to Search Engine Optimization? Contact David McMahon

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When & Where

The Pineapple Hotel
706 Main Street
Kangaroo Point, QLD 4169

Wednesday, 5 October 2016 from 17:30 to 20:00 (AEST)

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A 2016 Guide to Search Engine Optimization
Things to do in Kangaroo Point Networking Business

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