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99U Pop-Up School

99U by Behance

Wednesday, September 18, 2013 at 11:30 AM - Friday, September 20, 2013 at 6:30 PM (EDT)

99U Pop-Up School

Ticket Information

Ticket Type Sales End Price Fee Quantity
Career Development Day :: Wed 9/18 (11:30am - 6:30pm)
This ticket covers admission to our Creative Career Day on Wed 9/18. (It does not include entrance to the other days of the Pop-Up School.)
Ended $149.00 $9.19
Entrepreneurship Day :: Thur 9/19 (11:30am - 6:30pm)
This ticket covers admission to our Entrepreneurship Day on Thur 9/19. (It does not include entrance to the other days of the Pop-Up School.)
Ended $149.00 $9.19
Brand & Digital Strategy Day :: Fri 9/20 (11:30am - 6:30pm)
This ticket covers admission to our Brand & Digital Strategy Day on Fri 9/20. (It does not include entrance to the other days of the Pop-Up School.)
Ended $149.00 $9.19
Three-Day Pass (Access to all three days)
This pass gives you admission to all three Pop-Up School days: Wed 9/18 - Fri 9/20 (11:30am-6:30pm).
Ended $399.00 $21.92

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Event Details


99U Pop-Up School
September 18-20th, 2013
82 Mercer St, 2nd Fl
New York, NY




The 99U Pop-Up School will take place 82MERCER (82 Mercer St, New York, NY), a gorgeous loft space in the heart of SoHo, New York City. A former manufacturing facility, 82Mercer still retains some of its original 19th century details, including cast iron columns, 14-foot ceilings, hardwood floors, and brick archways. Loft-style windows provide plenty of natural light and views of Broadway and Mercer Street. The space is accessible via most subway lines. You can view more photos of the space here.



Doors will open at 82Mercer at 11:30am each day and the program runs until 6:30pm. Each day will offer a mix of keynotes and master classes in the Lecture Hall, and a variety of skill-building booths, interactive sessions, and demos on the Playground. View the schedules for each day here: Career Development, Entrepreneurship, Brand + Digital Strategy.



We've curated a handful of leading creatives and researchers to share actionable advice each day. The lineups are as follows:

Wednesday, 9/18 - Career Development

  • Scott Belsky, Co-Founder & Head of Behance, VP of Community at Adobe
  • Heidi Grant Halvorson, Associate Director, Columbia University Motivation Science Center
  • James Victore, Designer & Educator
  • Ben Barry, Designer & Co-Founder, Facebook Analog Research Lab
  • Simon Sinek, Author & Leadership Expert, Start With Why

Thursday, 9/19 - Entrepreneurship

  • Neil Blumenthal, Co-Founder & Co-CEO, Warby Parker
  • Kathryn Minshew, CEO & Founder, The Muse
  • Patrick Buckley, Co-Founder, DODOcase
  • Craig Dalton, Co-Founder, DODOcase
  • Alexis Ohanian, Co-Founder, Reddit

Friday, 9/20 - Brand and Digital Strategy 

  • Gary Vaynerchuk, CEO, VaynerMedia.
  • Jonathan Perelman, VP of Agency Strategy, Buzzfeed
  • Allison Johnson, Founder of West & Former VP of Global Marketing at Apple
  • Aaron Dignan, CEO, Undercurrent


During each day, you'll also have exclusive access to the Playground, which will offer a variety of skill-building booths, interactive sessions, demos, and much more. The program will include:

  • 99U mentor sessions on time management, risk-taking, and business planning
  • Behance portfolio review and feedback sessions
  • Myers-Briggs personality testing and career counseling
  • Adobe "Ask a Creative Pro" tips sessions & demos
  • Tattly tattoo booth and cut-and-paste lounge
  • Start-Up Lounge for entrepreneurial advice
  • Co-working space
  • Pop-Up bookstore
  • Unlimited coffee
  • Snacks, pizza, and beer will also be available


All tickets are non-refundable. However, if you find you cannot make the event, you can transfer your ticket to another person free of charge through September 10th, 2013. After that date, no exchanges or exceptions will be made.


We are actively recruiting volunteers for the Pop-Up School. If you would like to help us make this incredible event happen, apply to be a volunteer here.

Have questions about 99U Pop-Up School? Contact 99U by Behance

When & Where

82 Mercer Street
2nd Floor
New York, NY 10012

Wednesday, September 18, 2013 at 11:30 AM - Friday, September 20, 2013 at 6:30 PM (EDT)

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99U by Behance

99U is Behance's effort to provide this "missing curriculum" for making ideas happen. Through our Webby Award-winning website, popular events, and bestselling books, we share pragmatic, action-oriented insights from leading researchers and visionary creatives.


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