The Bakery, Thursday, September 26th, 6:30-8:00pm.
Learn how UX can propel your startup, brand and career.
As web is transforming the way we interact with brands and multiplies the channels available to the user, the need for design thinking to master digital is stronger than ever.
For businesses, design and the user experience it creates is becoming a key differentiator to acquire funding, grow the market and achieve long-term advantage.
For designers, designing for the web and UX are not only inherent to today's must-have skills, but can act as a catalyst for career progression and industry switch.
So how exactly and what’s this thing called UX?
Come to this panel to learn and explore:
+ The evolution of design in today’s digital world
+ How to avoid chasing UX (and other gimmicks) and focus on what’s core
+ UX’s role in product development, user engagement and business growth
+ UX design skillset and career opportunities it can open up
Rob Palmer. Rob is the Creative Director at Fueled, a mobile design and development agency. He has been at the forefront of designing for the web since 2003, starting out with the focus of making accessible web design fun and engaging, and then transitioning his passion to responsive web and iOS app design. A creator of products, Rob's experience includes a wide spectrum of client work from startups to enterprise brands. In his spare time, he also manages his personal website Branded07.
Anna Dahlstrom. Anna started her UX career back in 2000, and has since worked as a UX lead for some of the world-renowned agencies including Dare, AKQA and Albion, as well as for Sony Ericsson and BBC Olympics. However, in 2011 she decided to pursue own projects and diversify her career into other areas relating to IA/UX, as well as getting stuck in the London startup community. As a result, today Anna is a successful freelancer and runs her own startup Byflock Ltd.
Alex Econs. Alex is an entrepreneur and founder of Icon Printing, a Shoreditch printing and promotional clothing supplier that is quickly becoming the leader in its category in the UK. His unique and seasoned expertise unlocks the role design plays in today's multi-media world.
General Assembly transforms thinkers into creators. A global community of individuals empowered to pursue work they love, we offer full-time immersive programs, long-form courses, and classes and workshops on the most relevant skills of the 21st century.
99designshelps customers find the perfect design – and their dream designer. Pioneering the design contest, where designers submit competing designs in response to a customer’s design brief. 99designs connects businesses looking for design work with more than 240,000 graphic designers from 192 countries around the world.
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General Assembly London is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.
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