Alison Wong - June 19, 2014
Empathy & User Research are Critical for Startup Success
Start with understanding user needs, and then find the right business models and technologies to address them. Far too often, involving users comes too late in the process. Whether it's during validation or exploration, empathy and user research are necessary throughout the startup journey. Alison will speak to various industry examples, and also how her successful crowd-funding campaigns were research in themselves.
Alison conducts research, testing and validation professionally and also has completed two successful kickstarter campaigns. She’s a funny, amazing inventor with lots of ideas and a creative mind! Join us to gain solid guidance to take one step at a time for your startup.
Alison Wong, founder of Integral Design, is a product designer and innovation educator, and has worked in product development and consulting for over twelve years including Apple, Motorola, and IDEO. She started her own company, Integral Design, in 2010 and now consults with various Fortune 100 companies such as John Deere, Samsung, and Google. She also designs and manufactures her own line of consumer products, which have been featured in the NYTimes and Wired Magazine.
1020 Marsh Road
Menlo Park, CA
About Women's Startup Lab:
Be ready to be blown away, be inspired, and to shift gears on your startup success. We are all about "community"! Share your ideas, expertise, challenges and successes with peers through workshops, professional coaching, speaker events, networking, advising and hands-on business essentials training courses.
Women's Accelerator "Founder's Circle" - Apply Now
Innovation Lab - Startup Training Program in 3 modules, "Funding Success", "Startup Development", and "Founders/Leader Development". Learn more.
Procopio is a full service law firm, with attorneys in the Emerging Growth & Technology Practice group representing start-ups at all different stages, from formation to exit. Procopio's attorneys are dedicated to understanding the businesses and industries of their clients and collaborate with them to develop tailored, relevant business and funding strategies. Procopio is one of the largest business law firms in California.
Eastwick is a technology-focused integrated communications firm with concentrations in digital content, creative and advocacy marketing, and Eastwick does PR better than anyone else.