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6/19 Thur (12-1:30pm) Must-Do for Startups! Validating Your Idea is Critical for Startup Success

Women's Startup Lab

Thursday, June 19, 2014 from 12:00 PM to 1:30 PM (PDT)

6/19 Thur (12-1:30pm) Must-Do for Startups! Validating...

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6/19 Thur (12-1:30pm) Empathy & User Research are Critical for Startup Success Ended $25.00 $1.62

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Event Details

Alison Wong - June 19, 2014

Empathy & User Research are Critical for Startup Success

Start with understanding user needs, and then find the right business models and technologies to address them. Far too often, involving users comes too late in the process. Whether it's during validation or exploration, empathy and user research are necessary throughout the startup journey. Alison will speak to various industry examples, and also how her successful crowd-funding campaigns were research in themselves.

Alison conducts research, testing and validation professionally and also has completed two successful kickstarter campaigns. She’s a funny, amazing inventor with lots of ideas and a creative mind! Join us to gain solid guidance to take one step at a time for your startup.

About Alison:
Alison Wong, founder of Integral Design, is a product designer and innovation educator, and has worked in product development and consulting for over twelve years including Apple, Motorola, and IDEO. She started her own company, Integral Design, in 2010 and now consults with various Fortune 100 companies such as John Deere, Samsung, and Google. She also designs and manufactures her own line of consumer products, which have been featured in the NYTimes and Wired Magazine.

1020 Marsh Road
2nd Floor
Menlo Park, CA 


About Women's Startup Lab:
Be ready to be blown away, be inspired, and to shift gears on your startup success. We are all about "community"!  Share your ideas, expertise, challenges and successes with peers through workshops, professional coaching, speaker events, networking, advising and hands-on business essentials training courses.   

We Offer:
Women's Accelerator "Founder's Circle" - Apply Now

Innovation Lab - Startup Training Program in 3 modules, "Funding Success", "Startup Development", and "Founders/Leader Development". Learn more.


Our Sponsors:



Procopio is a full service law firm, with attorneys in the Emerging Growth & Technology Practice group representing start-ups at all different stages, from formation to exit.  Procopio's attorneys are dedicated to understanding the businesses and industries of their clients and collaborate with them to develop tailored, relevant business and funding strategies. Procopio is one of the largest business law firms in California.


Eastwick is a technology-focused integrated communications firm with concentrations in digital content, creative and advocacy marketing, and Eastwick does PR better than anyone else.

Have questions about 6/19 Thur (12-1:30pm) Must-Do for Startups! Validating Your Idea is Critical for Startup Success? Contact Women's Startup Lab

When & Where

1020 Marsh Rd
2nd Floor
Menlo Park, CA 94025

Thursday, June 19, 2014 from 12:00 PM to 1:30 PM (PDT)

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Women's Startup Lab

Welcome to Women's Startup Lab!

You are a passionate startup woman.

You are a tech startup founder, busy making things happen from nothing, raising funds for your startup, tired but determine! 

You've got what it takes.

Now connect with others and Silicon Valley's powerful force!

You are Awesome, Together We are Powerful!


Be Inspired, Join the Circle!

Sign up for our Newsletter,

See Speaker Events and Workshops!

Check out our hard-core program

Women's Accelerator

Founder's Circle


Intense Startup Learning Lab

Innovation Lab

Brain-On & Hands-On

Focus in two ways: major training for Startup Success and

Founder's skill and competency development.


Women's Startup Lab mission:

Through collaboration and innovation, we unleash the power of women to become world-class leaders. Because we need more of us out there, kicking ass.


What people are saying about Women’s Startup Lab: 

We are thrilled to have the Women’s Startup Lab come to Draper University of Heroes, so our students can be inspired by successful and aspiring female entrepreneurs.

– Tim Draper, Draper Fisher Jurvetson

I really enjoyed the atmosphere and the enthusiastic group of women.  This is the closest I have seen to a true grass-roots organization. I have attended many women’s networking groups over the years, and yours is very unique in that it has a true vibe of collaboration and support, and the women are very impressive, each and every one of them.

–Efrat Kasznik, President, Foresight Valuation Group



If you have any questions or recommendations, please free to contact us

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