Learn top-flight PR & Social Media strategies to enchance the visibility of your small business brand from leading industry experts. Topics of discussion include:
- How to use simple PR techniques to create actionable public relations plans for your small business
- How to leverage your online/digital profile(s) to attract significant press opportunities
- How to frame a compelling business story to better achieve marketing, and sales objectives.
- How to manage your time to engage in critical publicity activities for your small busines
Barabara Nonas is a Senior member of the Digitas corporate communications team, with more than 15 years experience in corporate communications, consumer PR, and broadcast news. She currently is the communications lead for a variety of Digitas initiatives including the Digital Content NewFronts 2013 (DCNF) and Digitas NewFront 2013. Nonas has also Spearheaded Digitas' first-ever sessions at South by Southwest Interactive 2013 (SXSWi) and the inaugural Digital Content NewFronts with founding partners AOL, Digitas, Google/YouTube, Hulu, Microsoft Advertising, and Yahoo!
Theresa O Neal
Theresa O'Neal is a brand building professional with over 20 years of experience in communications, marketing, development and fundraising working as a Public Affairs Director at Viacom/ MTV Networks and contributing to pro-social initiatives @ Nickolodeon, Spike TV, and TV Land. With her current firm, Bee Season Consulting, O’Neal’s roster of clients includes entertainers, professionals, and entrepreneurs alike who have all been featured on The Today Show, MSNBC, CBS, CNN, and Fox News and publications such as O Magazine, The Network Journal, The New York Times, Daily News, New York Post, Essence and Black Enterprise Magazine.
D. Bernard Webster
D. Bernard Webster is a prolific entrepreneurship educator and business coach [@vanguardenyc] who has trained more than 7000 aspiring entrepreneurs across New York and New Jersey in marketing strategy and financial management for growth. He is currently the Entrepreneur/Venture-in-Residence at the New York Institute of Technology (NYIT).
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Vanguarde Consulting Group
ANGUARDE CONSULTING is a leading entrepreneurial content provider for small business innovation. Based in New York City at the New York Institute for Technology (NYIT), VANGUARDE delivers comprehensive business development training and marketing strategy for early stage and early growth firms.
Since its re-launch in 2009, VANGUARDE CONSULTING GROUP has become a respected leader in entrepreneurship education providing technical assistance to nearly 10000 aspiring entrepreneurs and small business owners across the City of New York and throughout Northern New Jersey.