31 Ways to Boost Your Year-End Appeal with Social Media

Foundation for MetroWest

Wednesday, October 15, 2014 from 9:30 AM to 11:00 AM (EDT)

Wellesley, MA

31 Ways to Boost Your Year-End Appeal with Social Media

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31 Ways to Boost Your Year-End Appeal with Social Media Oct 15, 2014 Free  

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31 Ways to Boost Your Year-End Appeal with Social Media

For the past two years, most online giving happens between GivingTuesday (12/2) and December 31st. It's the time of the year when everyone is thankful, appreciative and generous.

Year-end is also when other nonprofits and brands compete with you for your community's attention! Like previous years, they will pull out all the stops!

This workshop will help you develop a solid plan to engage your community, reach new people, and convert more donors during the chaotic month of December. You will learn about:

  • Creating a 1-page marketing plan for your year-end campaign.
  • Using Facebook and Twitter to create more relevant year-end messages.
  • Creative ways (and example) to get your superfans talking to their friends about your campaign.
  • Mixing social media with email marketing to amplify awareness for your campaign.
  • Saving time with tools like Canva, PostPlanner and Buzzsumo.
  • Smart ways to make sure your campaign works on mobile.

John Haydon is the author of Facebook Marketing for Dummies and Facebook Marketing All-In-One (Wiley). John also helps nonprofits with smarter digital marketing, website design, and online fundraising.

He has spoken at the Nonprofit Technology Conference, New England Federation of Human Societies, New Media Expo, Blackbaud's BBCon, Social Media 4 Nonprofits, AFP New Jersey, and several other conferences.

John is a regular contributor to the Huffington Post, Social Media Examiner, NPEngage, and the Razoo Foundation. He’s also an instructor for Charityhowto and MarketingProfs University. 

Have questions about 31 Ways to Boost Your Year-End Appeal with Social Media? Contact Foundation for MetroWest

When & Where


Wellesley Free Library
530 Washington Street
Wellesley, MA 02481

Wednesday, October 15, 2014 from 9:30 AM to 11:00 AM (EDT)


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Organizer

Foundation for MetroWest

Foundation for MetroWest promotes philanthropy in the region, helps donors maximize the impact of their local giving, serves as a resource for local nonprofit organizations, and enhances the quality of life for all of our citizens.

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