San Francisco, California
London, United Kingdom
31 Ways to Boost Your Year-End Appeal with Social Media
For the past two years, most online giving happens between GivingTuesday (12/2) and December 31st. It's the time of the year when everyone is thankful, appreciative and generous.
Year-end is also when other nonprofits and brands compete with you for your community's attention! Like previous years, they will pull out all the stops!
This workshop will help you develop a solid plan to engage your community, reach new people, and convert more donors during the chaotic month of December. You will learn about:
- Creating a 1-page marketing plan for your year-end campaign.
- Using Facebook and Twitter to create more relevant year-end messages.
- Creative ways (and example) to get your superfans talking to their friends about your campaign.
- Mixing social media with email marketing to amplify awareness for your campaign.
- Saving time with tools like Canva, PostPlanner and Buzzsumo.
- Smart ways to make sure your campaign works on mobile.
John Haydon is the author of Facebook Marketing for Dummies and Facebook Marketing All-In-One (Wiley). John also helps nonprofits with smarter digital marketing, website design, and online fundraising.
He has spoken at the Nonprofit Technology Conference, New England Federation of Human Societies, New Media Expo, Blackbaud's BBCon, Social Media 4 Nonprofits, AFP New Jersey, and several other conferences.
John is a regular contributor to the Huffington Post, Social Media Examiner, NPEngage, and the Razoo Foundation. He’s also an instructor for Charityhowto and MarketingProfs University.
When & Where
Foundation for MetroWest
Foundation for MetroWest is the only community foundation serving the 33 cities and towns of the region in the areas of Family Support, Arts & Culture, Environment and Youth Development. The Foundation promotes philanthropy in the region, helps donors maximize the impact of their local giving, serves as a resource for local nonprofit organizations, and enhances the quality of life for all of our residents. Since inception in 1995, the Foundation has granted $10 million.