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2nd Annual India National Summit Internet Marketing 2010

IBB International- Tunga

Monday, November 29, 2010 at 9:00 AM - Tuesday, November 30, 2010 at 3:30 PM (IST)

2nd Annual India National Summit Internet Marketing...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Fee for Summit 29th November 2010 Ended $139.00 $3.48
Fee Participating Bootcamp 30th November 2010
1 Bootcamp 30th Nov
Ended $44.00 $1.10
Event Documentation Only Ended $33.00 $0.99
Fee for 2 Bootcamps 30th Nov   more info Ended $74.00 $1.85
Fee All 3 Bootcamps 30th Nov   more info Ended $99.00 $2.48
Extra Discount Summit 29th & All 3 Bootcamps   more info Ended $237.00 $5.93

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Event Details



29th November: Summit /  30th November 2010: Bootcamps: MUMBAI

Sponsored by: Gold Sponsor: Customer Centria &

Lunch Host: Communicate2 , Venue Partner: Tunga Paradise and Exhibitor Scorpian


Mahesh Murthy, CEO, Pinstorm

Among speakers:

Head Architect Marketing, Microsoft

Chief Blogger & CEO, WatBlog.com / WatConsult

Professor Internet Marketing, IIT

Director – Corporate, Quasar Media

Director Marketing and Business Development, eBay

Chief Marketing Officer & Co-Founder of MakeMyTrip.com

Founder & CEO, Bigtree Entertainment, Bookmyshow.com

General Manager- eCommerce & Innovations, Jet Airways

Head of Search- Communicate2

CEO- Communicate2

Founder, Chairman & Managing Director- Customer Centria

Founder & Managing Director-Phonevalley & ITM Business School Lecturer

Director & Acquisition Marketing-Bookrenter.com

8:45 Coffee

9.15 Opening & Intro by the Chair 

Latest Trends & Tools in SEO, Affiliate Marketing & Online Advertising  

Mahesh Murthy, CEO, Pinstorm

9.40 Keynote:

How to become Number.1 in Organic Search and Search Engine Marketing?

            * Meaning of "High Tech, High Touch" approach

            * Case Study: Testing & Effective use of Keywords Analytics 

             * Latest tools & possibilities 

09.55 Keynote:

Generating more business online by Online Advertising & Organic Search

          * Latest Technologies & Tools PPC 

 marketing strategy: first revenue and organizational results

          * Do’s & Don’ts of Online Advertising & Tips on how to get highest CTR

             (Click-Through Rate) & Conversion Rates 

10.25 Coffee & Networking  

10.45  Best Practice:

Improving & Developing Business with Video Marketing & Buzz/Viral Marketing

    *  Plan India; example of India's best running Viral Marketing Campaign

    *  Do’s & Don’ts

Social Media Marketing Practices


11.10 Keynote:

How to integrate effectively Social Media Marketing into daily practice

•           Case Study: From First Phase to Launch to Campaign Results

*           Tips & Tricks from daily practice

11.35  Best Practice:

Successfully Integrating Facebook, YouTube and more into your total (Brand) Marketing Management

 * Case Study

12.00  Q & A Session with all morning speakers  

12.30   Luncheon


Measuring & Monitoring Social Media

      13.30 Best Practice:

      Social Media – Developing, Managing & Measuring Social Media strategy
       Developing Social Media strategies

      * Listening, engaging and servicing consumers using social media

* Who should drive social media in your company

*Can social media drive ROI?


13.55 Keynote:

Do’s And Don’ts on Social Media Metrics

Measuring & tracking the success of your social media campaigns 

* Why, what and how to leverage your brand using social media channels

(facebook, linkedin, etc)

  • How is social stratification shown in the media?  

Community Building

14.20 Panel discussion and Q &A :

How to Strengthen your Brand & Identity through Communities & Fora?

Mobile Marketing 

15.00 Tea Break 

15.25 Best Practice:

Mobile marketing & advertising - creating a successful business case to enhance the growth of the mobile ecosystem

 • Creating a more compelling experience for users and offerings for advertisers

 • Demystifying the mobile advertising value chain

15.50 Interactive discussion

 How to increase Business with Mobile TV Advertising?

        • Extra Focus Rural Market India 2010 and Future Expectations

        • Reaching Youth Market & Mobile Marketing and TV Advertising

16.15 - 16.45 Q & A session with all the speakers & end discussion 


Tuesday, 30th November 2010- Day 2 – Bootcamp

Every bootcamp is 1,5 hours : 9.30-11.00 / 11.30-13.00 / 14.00-15.30

Bootcamp 1: Online Advertising & SEO: Communicate2

  • PPC: differences with working with Google, Microsoft & smaller ones (bidvertiser/YouTube/Facebook Advertising)
  • SEO: Dead and Buried?
  • Tips & Tricks for Marketer on: On- & Offsite SEO:
  • Checking & Working together with marketing, web design & programming team
  • Understanding Analytics: Generating the Right Traffic
  • Offering Affiliate Marketing Programs and/or CPA’s (Click-Per-Action): which ones suit your company or not?

Bootcamp 2: Social Media Marketing: Rajiv Dingra, Founder WatBlog.com & WatConsult

  • Tips & Trics of Working with Social Media Tools : Facebook, YouTube, Orkut, LinkedIn etc.
  • Identifying & practicing the presence of right target audience on right social media platform
  • Social Media Metrics: Case Study for Monitoring.
  • Working on Best Metrics for your company to Measure ROI

Bootcamp 3: Mobile Marketing- Albert Perreira, Professor ITM Business School and Founder PhoneValley.com

  • Case study on how the mobile medium works in conjunction with other channels for marketing, customer acquisition and retention.
  • How to use of SMS for loyalty programs, mobile sites and applications for mobile commerce and merchandising,
  • Show and work with how mobile social media is creating buzz around product offerings
  • Examine how Mobile Search is used for driving retail traffic and more!
Have questions about 2nd Annual India National Summit Internet Marketing 2010? Contact IBB International- Tunga

When & Where

Tunga Hotel Paradise
P 16, Midc Central Road
Mumbai, Maharashtra 400093

Monday, November 29, 2010 at 9:00 AM - Tuesday, November 30, 2010 at 3:30 PM (IST)

  Add to my calendar


IBB International- Tunga

Mumbai Hotel The Regale by Tunga, Andheri

MIDC Central Rd, Andheri East, Mumbai, Maharashtra 400093

  Contact the Organizer
2nd Annual India National Summit Internet Marketing 2010
Mumbai, India Events Conference

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