2014 UCLA Anderson Media, Entertainment & Sports Conference
Friday, May 16, 2014 from 9:00 AM to 6:00 PM (PDT)
Media and entertainment companies are operating from a new playbook. Innovative technologies, expanded distribution, limitless content, and divided eyeballs have transformed the media landscape and disrupted traditional business models. At this one-day conference, executives focused on the entire ecosystem from content creation to monetization will deliver new ideas and opportunities that are driving the future of the industry. Register now to stay on the pulse of what’s next!
**Includes Complimentary Networking Lunch & Evening Reception**
For details about participating companies and speakers, please visit http://bit.ly/UCLAMEMESConf .
In the past ABC, NBC, CBS were "The Big 3" in the world of television networks, but we live in a new world of content consumption. Netflix, Amazon & Hulu produce the water cooler programming of today (House of Cards, Alpha House, The Awesomes). Why are platforms moving into content creation? What role does original and exclusive content play in the fight for market share? Are subscription services the new network bundle?
With smart phone penetration projected to be 75% in 2017 and mobile advertising expected to grow to from $13 B in 2013 to $42 B over the next 4 years, mobile is quickly becoming the hottest platform for marketers to engage audiences and publishers to grow revenue. In this session, learn the latest trends in mobile advertising; innovative content platforms (eg mobile processing); app usage and monetization; and the best strategies for brands to engage and deliver ROI .
Music Industry in the Digital Age:
The options for consuming music are expanding rapidly. Streaming platforms offer unlimited access to over 20 million songs while Apps can deliver customized playlists based on location and mood. Music enthusiasts seem well served, but most of these services have yet to connect with a mainstream audience. What features is the mainstream audience looking for? What do artists and rights holders stand to benefit? How will these changes affect the balance of power in the industry? This panel discusses these questions and more about the future of music.
Sports Technology: The New Fan Experience
The sports industry is on the cusp of a technological revolution. New tools and devices are making it possible to capture the details of every movement on the field or the court. The implications for improving athlete performance are evident, but how can this data enhance the experience of fans? This panel will focus on how proprietary data can be used to engage audiences both inside the arena and out. It will seek to determine what platforms maximize the value of the data, and explore the devices being developed to capture the data.
Changing the Hearts and Minds of Millenials:
Millennials represent a $200 Billion opportunity - and they are consuming media like no other generation before them. How can media executives, content creators, and lifestyle brands reach the minds (and wallets) of this tech-savvy demographic? With consumer engagement measured in Likes and Tweets, which social media platform will ultimately capture the hearts of millennials? What do their viewing habits tell us about the future of content consumption and distribution? What are the big media trends to watch among millennials, and which device (or devices of the future) will succeed in bridging the gap between advertisers and millennial consumers?
The Future: What's New, What's Trending and Just Around the Corner:
We are through the gateway to a world in which algorithms curate content, everyone has access everywhere and distributors are scrambling to win viewers around the globe. The shifting paradigms not only create opportunities for new players in the market, but also increase pressure on traditional studios and media companies to innovate or gradually slip away. What are competitors doing to stay ahead of the curve? How are they collaborating or combatting the traditional powerhouses of entertainment? Our panelists will expound on this changing landscape and share insights about future opportunities.
Closing Keynote with Game Changer Award Recipient Ynon Kreiz, CEO, Maker Studios
When & Where
Center for Management of Enterprise in Media, Entertainment & Sports
The Center for MEMES at UCLA Anderson is the preeminent center for thought leadership and management education in the media, entertainment and sports industries.