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2014 Sports PR Summit

Brian Berger

Thursday, May 22, 2014 from 9:00 AM to 5:00 PM (EDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Sports PR Summit Ended $475.00 $24.20

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Event Details

The 2nd Annual Sports PR Summit presented by Postano ( will take place on Thursday, May 22, 2014 at the MLB Fan Cave in New York City.

The full-day Sports PR Summit brings together Senior PR executives from the pro (NBA, NFL, MLB, MLS, NHL, PGA Tour, NASCAR) and collegiate (NCAA, COSIDA) sports ranks as well as from top sports corporations (adidas, Under Armour, Gatorade, IMG, Wasserman Media Group). Senior PR executives, national media members and pro athletes share candid insight via panel discussions and networking opportunities. The event allows for PR executives to gain an insight as to how reporters are operating today and leave with a better understanding of best practices throughout the sports PR world.

Sports PR Summit Agenda:

8:30am - Attendee Check-in at MLB Fan Cave

9:10am - 10:00am - Brand PR Panel - "Promoting and Protecting Your Brand"
 Dave Mingey (@DaveMingey) - Co-Founder, President GlideSlope; Michael Ehrlich (@adidasUSPRGuy) - adidas Senior Manager, PR; David Schwab (@David_Schwab) - Octagon First Call Managing Director;  Kristi Roehm - Director of Media & PR, Jenny Craig. MODERATOR: Bill Sanders (@BillSanders) - Sr. VP Personal Brand Management, PMK*BNC 

10:10am - 11:00am - Featured one-on-one Conversation with ESPN reporter Jeremy Schaap (@JeremySchaap) conducted by Ric Bucher (@RicBucher) - National NBA reporter, Bleacher Report/TNT NBA reporter/Talk show host 95.7 The Game San Francisco

11:00am - 11:50am -  The Blurred Line Between Media and Bloggers: Identifying Reporters and Determining their Access - Panelists: Erik Christianson (@NCAAErik) - NCAA Managing Director of External Affairs; Jamey Horan - NHL Group VP of Communications; Dan Courtemanche (@CourtemancheMLS) - MLS Executive VP Communications; Josh Rawitch (@JoshRawitch) - Sr. VP of Communications, Arizona Diamondbacks. MODERATOR: Joe Favorito (@JoeFav) - Sports media consultant/author

noon - 1pm - Networking Lunch at MLB Fan Cave sponsored by Gorkana (

1:10pm - 2:00pmHow Social Media Fits into the PR Puzzle - Panelists: Sean Doherty (@doherty), Director of Digital and Social Engagement, NASCAR; Sam Silverstein (@Samsdeal) - Head of Digital Content - Pac-12 Network; Bill Hofheimer (@BHofheimer_ESPN) - ESPN Senior Director of PR;  Lauren Teague (@LaurenTee) - PGA Tour - Social Media Manager. MODERATOR: Justin Garrity (@justinogarrity) - Postano, Senior VP

2:10pm - 3:00pm - Featured one-on-one Conversation with Sports Illustrated Executive Editor & Senior Writer Jon Wertheim (@Jon_Wertheim) conducted by Brian Berger (@SBRadio), Host/Founder Sports Business Radio

3:00pm - 3:50pm - Media Reporters vs PR Executives - "Keys to Working More Effectively With Each Other" - Panelists: Mike Bass (@MBassNBA) - NBA Executive VP Communications; Matt Bourne (@MLBPR) - MLB VP of Business PR; Mary Byrne (@ByMaryByrne) - Managing Editor, USA Today Sports; LZ Granderson (@Locs_N_Laughs) - ESPN & CNN columnist and TV contributor. MODERATOR: Ric Bucher (@RicBucher) - National NBA reporter, Bleacher Report/TNT NBA reporter/Talk show host 95.7 The Game San Francisco

4:00pm - 5:00pm - Networking Cocktail Reception sponsored by dotFans ( at MLB Fan Cave 

For more information on the Sports PR Summit and to view images, video and testimonials from the 2013 Sports PR Summit, visit

Follow the Sports PR Summit on Twitter at Join the conversation during the Sports PR Summit by using #SportsPRSummit.

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