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San Francisco, California
London, United Kingdom
Moving Forward Together
Friday September 5th
9:15 - 10: 15 Flammability Testing presentation
Neal Cohen, the Small Business Ombudsman for the Consumer Product Safety Commission will present the CPSC guidance document and tell you exactly what you need to do to ensure your products are CPSC compliant. Attendees are welcome to bring in specific products for Neal to examine and discuss.
10:15 - 10:30 Break
10:30 - 12:00 Panel Discussion: Implementing CPSC Guidelines in Your Business
Panelists: Neal Cohen (CPSC), Handmade Toy Alliance (invited), Rochelle Price, (Baby Carrier Industry Alliance), Misty Henry (WAHM Alliance). Moderator: Heather McNamara
12:00 - 1:00 Lunch Break (Lunch is not provided)
1:00 - 2:00 Workshop: Planning Cloth Diaper Education Classes for your Business
You know a lot about cloth diapers. How can you structure your education to give your customers exactly what they need without overwhelming them? In this workshop, you'll get a chance to design the perfect class(es) for your clientele.
2:00 - 2:30 RDA's Handwashing Flats project
Presented by Janice Roodsari, RDA board member and circle leader.
2:30 - 2:45 Break
2:45 - 3:45 State of the RDIA Address
Delivered by Janelle Cridland, Executive Director, RDIA.
3:45 - 4:15 State of the Cloth Diaper Industry
Presented by Dennis Frederick, owner of OsoCozy Cloth Diapers and current RDIA Chairperson.
4:15 - 5:00 Joint Board meeting of RDA & RDIA (all are welcome)
Join us for a joint meeting of the RDA & RDIA boards as they discuss current programs, and strategize collaborative efforts for the coming year. Our discussion will cover RDA's School of Cloth & GCDC events, RDIA's Consider Cloth program, Practice Green Health, and others.
HOSPITALITY SUITE (Westgate Resort & Casino, Room TBA)
Saturday, September 6th
9:00 - 12:00 Retail in a Digital World
Brick & mortar retailers know customers are on their phones in the store. Create an omni-channel experience that keeps customers engaged on your digital properties while they are shopping in your physical store. Brian will take a broad overview of the technologies available to you, along with some specific software and hardware solutions that you can implement right now.
Presented by Brian Kilcourse, Retail Systems Research
12:00 - 1:00 Lunch Break (Lunch not provided)
1:00 - 2:30 Elements of an Effective Social Media Strategy
Strategic social media use can help you reach new customers and strengthen your brand visibility. Learn how being real, being focused and being consistent will get you results.
Presented by Mike Bitter, CEO of Affordable Social Media, Inc.
2:30 - 2:45 Break
2:45 - 3:45 Presentation: About Us
You know that lonely page on your website where you avoid saying much about yourself and you hope that no one notices? They notice. What a missed opportunity. I don’t just want you to have an awesome About Us page on your website; I want you to think about what makes you and your store different from every other baby store---and different from online mega-stores. You are going to tell a story that shows every visitor how amazing you and your store are. That one little page on your website is only the beginning of the opportunity. Once you embrace what makes you (the customer experience of your store) stand out from the crowd, you will use that story to connect with your customers. You will walk away from this workshop ready to spice up your online presence so you can build genuine relationships with customers based on who you really are. It’s something Amazon can’t and won’t do, and that’s why being human is one of your greatest strengths.
Presented by Lori Taylor, 3Stream and RDIA Founder and Emeritus Board Member.
3:45 - 4:00 Break
4:00 - 5:00 Workshop: About Them
Do your product descriptions draw your website visitors in and help them visualize the product in their lives? Or, are your descriptions about you, about “our product” and what “we offer”? The difference may seem subtle, but one version attracts and the other repels. Which will you use? In this workshop, we will use your frequently asked questions to understand your customers better. We will map the buyer’s journey and look at your customers’ needs at each step along the way. Expect to get up and move around a lot, because we are going to build this map together. When you understand who the customer is and what she needs, you will find that you can transform product descriptions, how-to articles, and the rest of your web content to speak directly to the real needs of real people. Get out the sticky notes.
Facilitated by Lori Taylor of 3Stream and RDIA Founder and Emeritus Board Member.
HOSPITALITY SUITE (Westgate Resort & Casino, Room TBA)
Sunday, September 7th
8:00 - 9:00 Setting up a Laundry Facility
8:00 - 9:00 Private website consultations
9:00 - 10:00 Modernizing Diaper Services
Explore ways to expand your customer base and strengthen your business.
10:00 - 10:30 Diaper Service AIO: From Dream to Reality
RDIA is spearheading the development of an AIO diaper suitable for diaper service use. Examine prototypes for this exciting project and hear our plans to turn this dream into a profitable reality for your business.
10:30 - 10:45 Break
10:45 - 11:30 Laundering Diapers Professionally
11:30 - 12:00 Efficient Deliveries
Coordinating deliveries across your service area can be challenging, but there are ways to coordinate your delivery and minimize the logistical difficulties. Discover the latest tech solutions for this common challenge.12:00 - 1:00 Lunch (Lunch is not provided)
1:00 - 2:15 Marketing Roundtable
Every business owner must market their business, but what are the most effective marketing tools for a diaper service? Attendees will have the opportunity to discuss a variety of marketing plans and their efficacy.
2:15 - 3:00 Diversification of a Diaper Service
We will discuss carrying inventory, expansion into nursing homes and day cares, laundry services, ordering systems and more.
3:00 - 3:15 Break
3:15 - 4:15 Ordering System Presentation
Managing billing, inventory, delivery and order tracking for your clients can be a challenge. This workshop will cover the changes made at Diaper Du-Dee Cloth Diaper Service that have successfully streamlined these processes and improved customer service for their clients.
4:15 - 5:00 Future of the RDIA Accreditation Program
Have you joined our Accreditation Program yet? Learn about this valuable member benefit as we discuss future plans for program expansion and why accreditation is good for your business.
Beverages and snacks are included daily.
When & Where
Real Diaper Industry Association
The Real Diaper Industry Association strives to make reusable cloth diapers the primary choice for babies’ parents and caregivers while emphasizing responsibility and sustainability through a focus on people, planet, and profit.
RDIA works toward these goals by providing service and opportunities through business education, industry research, collaborative marketing, and group benefits.