About the Conference: Get ready to be inspired! Make new connections and get new tools to keep your downtown vibrant and competitive in today’s market. The 2014 Oregon Main Street Conference will offer proven ideas and strategies for preservation-based revitalization that is relevant to rural, mid-sized, and urban communities. This conference is a great way to look at the “big picture” of downtown revitalization by discovering fresh ideas and learning numerous ways to turn your historic downtown or neighborhood commercial district into a bustling center of activity. Sessions cover a variety of topics for both beginners and those with experience. The format includes walking tours, lectures, and networking time. Join us for this very special, one-of-a-kind conference!
Registration: Registration will take place at McMenamin's Hotel Oregon, 310 NE Evans Street. Sessions will be at various locations throughout downtown McMinnville.
Who Should Attend: Staff and volunteers of organizations focusing on downtown historic preservation and economic development, downtown business and property owners, government leaders, chamber of commerce professionals and volunteers, and others with an interest in the future of downtown will benefit from attending this conference.
Keynote: Preservation Doesn’t Cost, It Pays: You will be entertained and empowered by this fun and dynamic talk by Bob Yapp who will cover the economic benefits of historic preservation, including how to counteract property rights concerns. Bob Yapp has been involved in the restoration or rehabilitation of over 160 historic properties. In 1996, Bob produced and hosted the national, PBS series, “About Your House with Bob Yapp.” Bob is president of Preservation Resources Inc. based in Hannibal, Missouri, where he founded a school for teaching hands-on preservation skills, the Belvedere School for Hands-on Preservation.
New This Year! Pre-conference Tour: Discover Downtown Dayton: Join us for this special pre-conference tour to see and hear about the downtown revitalization efforts of Dayton (pop. 2,548). Don’t be fooled by this community’s small population size – from setting strategic direction, developing a brand identity, creating new community events, encouraging building improvement projects, and seeing new business openings – downtown Dayton has transformed itself in the past five years. Hear from the Dayton Community Development Association how they got started, some of their successes and challenges, and their plans for the future. Then go on a tour of the downtown with DCDA representatives as well as one of the lead architects on some of the projects to see some of the completed and on-going building improvement projects as well as a chance to meet some of the new business owners.
Welcome to Certified Local Government Communities!Representatives from CLG's will be joining us at the Oregon Main Street Conference. CLG's will have their own pre-conference meeting, but all are welcome to attend special pre-conference workshops with Bob Yapp. If you are a non-CLG participant, please register separately on the registration page for these workshops, "Creating the Preservation Ethic in Your Community," "Educate Before You Educate," and "Are You the Paint Police or the Preservation Collaborators?
Wednesday, October 1
9:00 a.m. Pre-Conference: Discover Downtown Dayton Tour (pre-registration required - meet in Dayton)
9:00 a.m. Pre-Conference:Certified Local Government Mtg & Workshops begin @ Golden Valley Brewery
1:30 p.m. Conference Registration Begins– McMenamin’s
3:30 p.m. Welcome and Opening Remarks
-Keynote: “Preservation Doesn’t Cost, It Pays”
-Excellence in Downtown Revitalization Awards
5:30 p.m. Opening Reception: Sponsored by McMinnville Downtown Association
Thursday, October 2
7:30 a.m. Registration—McMenamin’s
8:00-9:30 a.m. The Great Unveiling
Growing Your Downtown Business District
10:00-11:30 a.m.Preservation 101
Nuts and Bolts of Retail
Bad Boards: How to Kick 10 Terrible Habits
Walking Tour: Historic Downtown McMinnville
11:30-1:30 p.m. Lunch on Your Own
1:30-3 p.m. Vacancy? Operation Increase Occupancy
PR & Marketing Strategies for Greater Impact
Creating & Using Action-Oriented Work Plans
Walking Tour: Public Art Walk
3:30-5 p.m. Making Streets Complete Streets
Are You Ready for Business?
Downtown 2.0: Social Media Marketing Strategies
Walking Tour: The Granary District
5:30-6:30 p.m. Social Mixer: Hosted by MDA
Friday, October 3
7:30 a.m. Registration—McMenamin’s
8:00-9:30 a.m.Engage Your Arts & Culture Community to Grow &
Sustain Economic Development
Adventures in Culinary Tourism
Perspectives & Psychographics of a Manager’s Life
10-11:30 a.m. Main Street at Work in Oregon
Creating a Successful Downtown Brand
The Art of Engagement: Effective Marketing
Strategies for Your Downtown
Our Host Community: Steeped in small town charm, historic architecture and tree-lined streets, downtown McMinnville is home to galleries, movie and live theater, boutique shops, book stores, coffee shops, spas, wineries, craft breweries and nationally renowned restaurants. The library, City Park and aquatic center are all within walking distance. Public art dots the landscape, and most of the collection of more than 22 installations is within walking distance of downtown. Some fun facts about McMinnville:
- McMinnville was named one of the six “foodiest towns” in the nation by Bon Appetit (Sept. 2010)
- Downtown McMinnville was named “Oregon’s Wine Country Capital” by Sunset Magazine (March 2013)
- "The area’s pinot-noir-soaked notoriety has propelled tourism and transformed McMinnville’s Northeast Third Street into what could very well be the most interesting cross-section of restaurants in the state.” Grant Butler, MIX (June 2011)
Fun activities while you are in town:
- McMinnville Farmers Market, located at Third and Cowls, will be in full glory on Thursday, Oct. 2.
- Art Harvest Studio Tours begin Friday, Oct. 1 throughout the weekend, and free admission is included in conference attendees’ goody bags.
- Music venues abound at numerous locations around the community.
- Wine tasting tours may be booked or you can just wander at your leisure.
- Evergreen Aviation and Space Museum, home of the Spruce Goose, and Evergreen Wings and Waves Water Park is a great place for fun and exploration.
Accommodations: The McMinnville Downtown Association has identified a wide range of lodging options based on your needs and budget.
Downtown or close-in lodging options:
- 3rd Street Flats – two locations: 219 N.E. Cowls and 555 N.E. Third Street www.thirdstreetflats.com 503-857-6248. These are gorgeous vacation rentals, luxuriously appointed. Priced from $205 to $265 a night. Spendy but worth it!
- McMenamins Hotel Oregon: 310 N.E. Evans St. http://www.mcmenamins.com/HotelOregon . 503-472-8427. Some rooms with private bath, others with shared bath. $90 - $145 a night.
- A Tuscan Estate B&B – 809 N.E. Evans http://a-tuscanestate.com/ 503-434-9016. About five blocks from Third Street. $150-$250 a night.
- Twisted Willow Inn B&B – 509 N.E. 9th St. www.twistedwillowinn.com 503-472-5787. About six blocks from Third Street. $135 a night.
- Steiger Haus B&B – 360 S.E. Wilson www.steigerhaus.com 503-472-0821. About 8 blocks from downtown. $95 - $150 a night.
- Martha’s Vineyard West – 835 S.E. Villard http://www.marthasvineyardwest.com/ Near Linfield College but within walking distance downtown. 503-472-1483. Special for conference attendees at $125 a night.
Motel options farther out:
- Red Lion Inn – 2535 N.E. Cumulus Ave. www.redlion.com, 503-472-1500. Just off Highway 18 an easy drive right to Third Street. $96 - $115 a night.
- Guesthouse Vineyard Inn – 2035 S. Highway 99W http://www.reservationcounter.com/hotels/show/184017/guesthouse-vineyard-inn-mcminnville/?check-in=10%2F01%2F2014&check-out=10%2F02%2F2014&random=998127, 866-460-7456. At the south end of town between Highways 99W and 18. $96 - $110 a night.
- Comfort Inn & Suites – 2520 S.E. Stratus Ave. www.comfortinn.com 503-472-1700. Across the road from Red Lion on Highway 18. Starts at $89 a night.
- McMinnville Inn – 381 N.E. Highway 99W http://www.hotelmcminnville.com, 503-472-5187. At the north side of town closer in, about a mile from Third Street.
Oregon Main Street is administered by the State Historic Preservation Office, Heritage Programs, Oregon Parks and Recreation Department.