2014 Northwest Regional Agvocacy Conference
Thursday, January 30, 2014 at 2:00 PM - Friday, January 31, 2014 at 1:00 PM (PST)
Why Should You Attend?
Are you a farmer, rancher or grower? Do you want to tell YOUR story to your customers? Social media has taken consumers by storm. According to the 2012 U.S. Grocery Shopper Trends Executive Summary, 52% of consumers use technology in their grocery shopping. Globally, 64% of shoppers conduct their grocery research online. It isn't hard to connect the dots to realize that the way you tell your story may be affecting your bottom line.
What to expect?
AgChat Foundation brings you an intimate conference that will speak to both the beginner and advanced social user. Conveniently located in the heart of downtown Portland, OR, the 2014 Northwest Regional Agvocacy conference will be packed full information and unique experiences.We all know we need to Agvocate. Whether you are new to social or a seasoned veteran, this conference will give you the skills to engage in and build social communities to tell your story of agriculture.
You can also expect to learn how to identify your social media 'voice,' effectively reaching out to your audience, understanding essential components of the blogging process and looking at social analytics to determine what the numbers mean.
The conference will be held at the beautiful, downtown Crowne Plaza, an ideal home base for exploring the city's cultural aspects with breathtaking views. You can reserve your room with a group rate of $109 by visiting this unique Crowne Plaza link. Rates are guaranteed until December 31, 2013.
Keynote Speaker Greg Satrum
Greg Satrum is co-owner of Willamette Egg Farms in Canby, Oregon, a third-generation, family-owned egg farm. What began as a small family farm in 1934 is now Oregon's largest commercial egg farm, providing the Pacific Northwest with approximately 2 million eggs each day.
In the midst of controversial regional and national hen welfare legislation in recent years, Satrum has been proactive in using social and digital media to make Willamette Egg Farms visible to the public. His efforts have raised awareness for the company’s modern hen-welfare practices, while managing and protecting his company’s image and promoting the industry’s best practices to consumers and critics alike.
Keynote Speaker KayDee Gilkey
Thursday, January 30th
Breakout Session #2 - 10:00-10:50am - Choose one of the following:
12:00pm-1:00pm Lunch and Closing Keynote with KayDee Gilkey - Bellmont AB
Exploring Portland Through Consumers' Eyes:
We want to reach consumers online, but how?! During this session we will be exploring the Portland area through the consumers' point of view. We will be conducting interviews, exploring food focused businesses and making connections with key food influencers. Supper will be provided.
So, Now What? with Emily Zweber:
Surveying the viewpoints and concerns while also understanding the lay of the land is only portion of the puzzle. Now, how do we apply that goldmine of information to social media? In this session, direct order farmer, Emily Zweber, will guide you on how to identify your social media "voice," and develop it into an effective tool which will reach your audience.
Stuck on a Deserted Island with Jenny Schweigert:
Want to learn how to turn your deserted social media island into a dream cruise? Be ready to pack your bags with online community building tools that will ensure smooth sailing. Your dream cruise captain, Jenny Schweigert, will help you create a plan to successfully build a thriving passenger list.
Facebook, Twitter, Pinterest, OH MY! with Anjanette Martin:
Are you overwhelmed by all the social platforms? You are not alone. In this session, social media guru, Anjanette Martin will discuss the pros and cons of each platform and help guide you as you decide which one(s) are best for you.
Personal Branding with Mark Gale:
Everyone has as story to tell, but how do we use social media to tell your personal story in a way that makes you stand out? Mark Gale will lead you through the importance of personal branding, the hows and the why.
Mini-Blogging Bootcamp with Carrie Mess and Janice Person:
Pull up your boot straps and be ready for a ride through some of the most pressing questions in blogging. What is the difference between a tag and a category? How do you watermark pictures? In this session we will walk you through the making of a blog post from start to finish.
What Is My Impact? with Ryan Goodman:
You might be asking "what is this all worth?" "Am I making a difference?" In this session, Ryan Goodman will be addressing social analytics and what the numbers mean. As well as how you can apply the numbers to goal setting and measurement of social media success.
Some People Are Scary with Marie Bowers Stagg:
There is no question about it, there are a lot of haters on social media. How do we remain positive on social media when we have a negative interaction? Marie Bowers Stagg will provide the secret formula for overcoming negativity and taking the high road.
Closing Keynote with KayDee Gilkey:
Getting your message picked up by media is easier today than ever before with the help of social media. The challenge lies in finding the right media markets for your particular message. KayDee will share tips on finding and building relationships with the media.
Who Will You Meet?
Anjanette Shadley Martin:
Currently Special Projects Manager for Western Canal Water District, Anjanette grew up in the Sacramento Valley in the agricultural community of Willows, CA. Population 5,000 with six street lights, three of which are at the freeway interchange for Wal-Mart traffic. The primary crops are rice, walnuts, alfalfa, almonds, and dairies. Growing up as the daughter of the local Chief of Police, she didn't really know that surrounding her was a prosperous local economy dependent on agriculture. They were just fields on her way to have fun in Chico with her friends. Upon returning from college, she married a local dairy farmer in 1992. This would set the course for the beginnings of her enthusiasm for protecting the water resources and agvocating for the Sacramento Valley's economic stability and mosaic of natural abundance. The Wildlife and Rice Farming webcam at WesternCanal.com shows off the essential natural habitat for waterfowl that migrate through the Pacific Flyway. From her first agvocating job as the first woman field representative for Western United Dairymen, to Director of Regulatory Affairs at Northern California Water Association to the present, agvocating is her passion. Anjanette is also the mother of three boys, 13, 15 and 20. The eldest of which loves driving harvesters, bankouts and disking fields for a custom rice operation. Having sold the cows in 2005, her husband now operates a successful landscaping business. In her spare time, she likes to quilt, spend summer weekends at Lake Almanor on her waverunner and play in local competitive poker games.
Carrie Mess aka Dairy Carrie
Carrie Mess is a dairy farmer, cheese lover and Agvocate. She and her husband farm in a partnership with her in-laws on their 100 cow, 300 acre dairy in Jefferson County WI. Carrie's goal as an agvocate is to be a trustworthy, educational and relatable source for information about dairy farming and agriculture. Her mix of humor and no nonsense style has tackled the tough topics about farming and our food as well as highlighting the total awesomeness of the ag industry. Carrie also writes a monthly social media column for DairyBusiness magazine. This is the 5th AgChat conference Carrie has participated in. You can connect with Carrie on Twitter at @DairyCarrie, her blog www.DairyCarrie.com or on her Facebook page Dairy Carrie.
Emily has served as the Executive Director of AgChat Foundation since 2011. Emily has always been a social media fanatic, getting her first MySpace account in 2003 and "hacking" into Facebook in 2004 before it was open to the public. It wasn't until 2009 that she seriously used social media to tell the story of the dairy farm that her and husband, Tim, co-own and operate with Tim's parents. Emily received her Bachelors of Science in Agricultural Economics and International Studies from South Dakota State University and is a University of Minnesota Hubert H. Humphry Policy Fellow. Emily and her husband have three young children, who keep her busy in real life. Connect with Emily at @ezweber on Twitter.
Janice Person is a fourth generation city girl who found a passion for agricultural communications in college while working for some trade magazines. She has spent most of her career focused on Southern row crops with cotton being a common thread as she’s worked for various companies. Janice is currently Janice is social media director at Monsanto Company and focuses on public understanding and outreach in that arena. She tuned in for the first #AgChat and has volunteered with a number of the efforts the community has pulled together since. “As a communicator, I enjoy sharing stories and working in ag. Social media is just latest way to do that and is a great means of relationship building. Its amazing how much you can learn or how much you can teach others through the social media. One farmer in the middle of rural America can touch hundreds, even thousands of people in the city. I’ve learned so much and made so many friends that I can’t imagine life without social media.” Connect with Janice on Twitter @JPLovesCotton, her blog www.janiceperson.com, on Facebook, LinkedIn, and YouTube.
As the Communications Director of AgChat Foundation, Jenny manages the social media functions of the organization including utilizing Facebook, Twitter, Pinterest and YouTube. In addition to working with AgChat she also dabbles in blogging at TheMagicFarmHouse.com where she shares stories about living in the country with three boys, a circa 1880 farmhouse, goats, sheep, chickens and Jersey heifers. Initially, blogging had two purposes-recording the happy, chaos often found around The Magic FarmHouse & “practice” as an aspiring writer. Today the blog reminds, encourages and inspires her and her readers to laugh more, love more and live more. Connect with Jenny on Twitter at @amagicmama.
Ryan Goodman is a student, blogger, and advocate who began by simply sharing his experiences about daily ranch life through a blog. He comes from a ranching family in Arkansas and has worked on various cattle ranches and feedlots across the country. Ryan is a student at the University of Tennessee and Manager of Communications for Montana Stockgrowers Association. His blog is AgricultureProud.com and find him on Twitter at @AgProudRyan.
Marie Bowers Stagg
Marie was born and raised in the southern Willamette Valley on a grass seed farm where she is a 5th generation farmers. She loves to talk about farming, politics and social media and currently, serves as the president of Oregon Women for Agriculture, is an AgChat Foundation board member and Chariperson for the AgChat Foundation's #AgChat/#FoodChat committee. She comes from a tradition of agvocates dating back to her great-grandmother who helped found Oregon Women for Agriculture. As a second grader her Dad took her to the Capital to listen to field burning legislative hearings. For Marie, agvocacy is more than just a passion, its imbedded in her life. You can connect with Marie on Twitter at @MarieB41 or on her blog www.OregonGreen.wordpress.com.
Highlights of Portland
The AgChat℠ Foundation is designed to help those who produce food, fuel, fiber and feed tell agriculture’s story from their point of view. The Foundation will educate and equip farmers and ranchers with the skill set needed to effectively engage on Twitter, Facebook, blogs, YouTube, Linkedin and other social media services. It will give them knowledge to unlock new tools to effectively tell their story. Research shows that social media is a growing opportunity for farmers to have a stronger voice in educating people about the business of growing food, fuel, feed and fiber.
The Foundation is built from the highly visible “#AgChat” community on Twitter. This weekly moderated chat has served as an international meeting place where the people of agriculture can discuss difficult issues, tell their farm stories and identify ways to connect with people outside of agriculture. More than 2,000 people from seven countries have participated in #AgChat since it started in April 2009. And that’s only the beginning.
Farmers are leading a grassroots effort to develop the AgChat℠ Foundation. The organization is designed to connect agriculture in communities beyond Twitter. Four program areas have been identified to maximize agriculture’s opportunity with social media – be sure to see what farmers have to say about why this is important.
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