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2014 Digital Communications Tour: Northern California


Wednesday, February 19, 2014 from 1:00 PM to 6:00 PM (PST)

2014 Digital Communications Tour: Northern California

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2014 Digital Communications Tour: Northern California

Would reaching 10X as many stakeholders help you meet organizational goals? Do you know how to use everyday communications to attract more stakeholders? How can your communications engage stakeholders to take action – online or offline – to truly drive mission value for your organization?

If these questions sound familiar, register to join your colleagues at our 2014 Digital Communications Tour, with the first stop in Oakland, California. Hear from private sector thought leaders and public sector experts, including some of your most successful peers in government, who will provide insightful communication strategies and tactics that you can use to be more effective, efficient and engaging, ultimately driving stakeholder action and meeting mission goals. The agenda will also provide ample time for you to network with colleagues and interact with speakers.

The event is free for all government employees and contractors. (Non-government registrants are subject to host’s approval.) Register today for the 2014 Digital Communications Tour. Space is limited!

Receive Continuing Education Credits for Attending This Event

Attendees are eligible for 2.5 CPE (continuing professional education) credits for attending a 2014 Digital Communications Tour stop. To apply to receive these credits, simply check the “interested in receiving CPE credits for attending this event” checkbox in the registration form. For more information on the learning objectives, prerequisites, and other policies for receiving CPE credits, read this. A certificate of completion is issued to those who applied for CPE credits following attendance of the event and completion of the post-event survey.



1:00pm - 1:30pm
1:30pm - 1:40pm
Welcome & Housekeeping
1:40pm - 2:10pm

Steve Ressler, President, GovLoop

2:10pm - 2:30pm
The Power of Reach
Mary Yang, Senior Marketing Communications Manager, GovDelivery
2:30pm - 2:45pm Break
2:45pm - 3:15pm

Best Practices: 5 Proven Tips to Drive Outreach
Amy Larsen, Client Success Consultant, GovDelivery

3:15pm - 3:30pm Quick Tips & Tricks: Get More Engagement with Your GovDelivery Messages
Jennifer Kaplan, Product Marketing Manager, GovDelivery
3:30pm - 4:30pm

Government Communications Panel
Kristen Holland, SFMTA; Beth Gabor, Yolo County; Natasha Greer and Maurice Chaney, City of Sacramento

4:30pm - 4:40pm Closing Remarks
4:40pm - 6:00pm Networking & Happy Hour



 Natasha GreerNatasha Greer

Website Administrator | City of Sacramento

As the new Website Administrator for the City of Sacramento, Natasha has spent the past seven months overseeing the development and implementation of the City’s hosted and 3rd-party web applications. She currently leads the City’s website redesign process, which includes front-end design, web marketing, staff training and documentation, project management, implementation of accessibility standards, content editing, and applying best practices with new and emerging web technologies. Natasha designed her first website in 1992 and has been managing websites for the past 10 years.


 Maurice ChaneyMaurice Chaney

Media and Communication Specialist | City of Sacramento

Maurice Chaney is a media and communications specialist with the City of Sacramento and is charged with managing, implementing and developing public relations programs that effectively inform, educate and engage residents and businesses. Maurice has been with the City for more than six years and has been involved in high level media relations efforts, produced award-winning marketing programs, and is active in social media and online public engagement strategies. Mr. Chaney has more than 11 years of communication and public relations experience in both the public and private sectors. Prior to working at the City of Sacramento, Chaney was a communication and media officer for the County of Sacramento where he worked on public information, outreach and behavior change campaigns. He also worked at Jones and Stokes (now ICF International) for nearly three years as a community affairs specialist and worked primarily on local and statewide public involvement programs.Chaney received his Bachelors of Arts degree in communication from the University of California at Davis.


 Kristen HollandKristen Holland

Deputy Spokesperson, Digital Communications | San Francisco Municipal Transportation Agency (SFMTA)

Kristen has worked for the City and County of San Francisco (CCSF) for more than 14 years, including seven years as a Public Relations Officer for the San Francisco Municipal Transportation Agency (SFMTA), a department of CCSF responsible for the management of all ground transportation in the city, including the operation of the Municipal Railway (Muni), the nation's seventh largest public transit system. Currently she serves as the SFMTA's Deputy Spokesperson, Digital Communications. She has an MA in Communications from American University.


 Beth GaborBeth Gabor

Manager of Public Affairs | Yolo County

Beth has spent the last seven years serving as the County of Yolo’s Public Information Officer. Four years ago, she added on the responsibility of overseeing the Clerk of the Board’s office; a strong nexus to the world of public information as the office of record for the actions of the Board of Supervisors. Beth is responsible for all communication with the media, the county’s internal and external websites, and the countywide social media program. If it ever rains in California again, Beth can be seen as pictured here in the summer months on Yolo County’s Cache Creek. Y.O.L.O.!


 Steve ResslerSteve Ressler

Founder and President | GovLoop

Steve Ressler is the Founder and President of GovLoop.com, the “Knowledge Network for Government” which connects and fosters collaboration among over 100,000+ members of the government community. On GovLoop, members use social media such as blogs, videos, and forums to discuss best practices and share ideas on improving government.

Steve is a 3rd generation public sector leader and spent 6 years in roles at Social Security Administration, Department of Education, Department of Homeland Security Inspector General, and DHS Immigrations and Customs Enforcement. He has won the 2010 GovTech Top 25 Doers, Dreamers, and Drivers Award, the 2007 and 2009 Federal 100 Award, and the 2009 AFCEA Bethesda Social Media Award. Additionally, he has been featured in many publications and conferences including the Washington Post, Harvard Kennedy School, World Economic Forum, Wall Street Journal, Fox News, Huffington Post, among others.

Steve is also the co-founder of Young Government Leaders (YGL), a professional organization of over 2,000 government employees across the U.S. He is a Master's graduate from the University of Pennsylvania where he received the Department of Homeland Security Fellowship. When not in D.C., he spends his time with his wife, his son, and two cats in Tampa, Florida.


Amy LarsenAmy Larsen

Client Success Consultant | GovDelivery

Amy is a Client Success Consultant with GovDelivery, responsible for navigating government agencies toward achieving their unique mission goals through proactive and targeted engagement with stakeholders. Amy is passionate about helping agencies understand communication trends and best practices to better serve the needs of their audiences. Her interest in all things tech helps her guide her clients through complex technical projects, helping to find the solutions that best address the unique challenges and goals of government organizations. 

Jennifer Kaplan, GovDeliveryJennifer Kaplan

Product Marketing Manager | GovDelivery

Jennifer launches new and innovative software products to improve the way government communicates online. As the liaison to these organizations, she has developed an acute knowledge of best practices and success stories. She has over 8 years of experience in the digital communications industry. Being social online and off is her passion and her job. Follow her on Twitter @jenniferkaplan.


Have questions about 2014 Digital Communications Tour: Northern California? Contact GovDelivery
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When & Where

Oakland Marriott City Center
1001 Broadway
Oakland, CA 94607

Wednesday, February 19, 2014 from 1:00 PM to 6:00 PM (PST)

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Over 1,000 public sector organizations use GovDelivery’s highly-secure cloud solutions every day to enhance the citizen experience for more than 100 million people. GovDelivery offers leading solutions or managing government communications, internal and external learning, and open data. The GovDelivery Network offers a unique and impactful way for public sector organizations to work together to cross promote content and increase digital reach. Organizations using GovDelivery see higher utilization of citizen services and greater citizen engagement.

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2014 Digital Communications Tour: Northern California
Oakland, CA Events Conference Government

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