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2013 Rohrer Business Plan Competition

Rohrer College of Business

Saturday, March 9, 2013 from 9:00 AM to 1:00 PM (EST)

Glassboro, NJ

2013 Rohrer Business Plan Competition

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2013 Rohrer Business Plan Competition


The William G. Rohrer Business Plan Competition is a competition to encourage students and individuals to pursue entrepreneurial ventures and develop high-growth businesses. The competition aims to educate and prepare students for future opportunities in entrepreneurship, and does so by providing a forum in which participants may present their ideas to win cash prizes to help with their business ventures.


2013 Finalists


Creative Design - Kimberly Mashishin

"Creative Design focuses on providing a customizable product that allows consumers to select their size and style that matches to their personality and needs. The main product that the company is looking to launch is called the Child Nap Pillow Blanket. It is a 2-in-1 product that has a pillow and a blanket made into one product. The Child Nap Pillow Blanket features a removable pillow and removable waterproof mat that allows for easy washing and cleaning of the product. This product is easily foldable, easily stored, and can be transported from home to school and back again. Parents love this product because of both its features and the comfort level that it provides for their child during nap time.

After the launch of the Child Nap Pillow Blanket, Creative Design plans to launch another product which is called the College Commuter Pillow Blanket. This product is similar in providing a removable pillow, but it does not include a mat base; it is just a fleece or flannel material that the consumer can wrap around themselves while napping or resting."

Innovative Belt Solutions - Mark Schneider

"In car accidents, seatbelts can be the difference between life and death. In certain scenarios, however, the seatbelt can be a sole reason for damage to a passenger's organs, tissues, or bones. The proposed product is a modified seatbelt. The function would be to decrease the overall force exerted on the passenger in an automobile accident. The team behind this product is a Rowan University Engineering Clinic team composed of four engineering students and a team of six entrepreneurial students also from Rowan University. The overall goal of our team is to create a business plan to sell our intellectual property or license our product in the market."

On Pointe Dance Studio - Nina Guerra

"Dancing should not just exercise the body, but the mind and the soul. It has been known to relieve tension, develop a toned and strong body and to be an expression of joy. The benefits of our dance studio target the child’s strengths and weaknesses along with individualized attention, by aiming to develop a healthy mind, active body, as well as, giving them structure. Goals will be set and children will be taught how to set goals through dance and outside of dance in life and have the chance to achieve them and go forth in new adventures and achieve higher goals. The end result is the value of their skills, their talent, and their character. The costs in our studio will be competitive in price with other dance studios, if not lower and more reasonable."

Versa Sneakers - Marisa Bush

"Versa Sneakers is a revolutionary type of sneaker that has an interchangeable bottom in order to transform in any specific activity sneaker. Rather than buying a different set of sneakers for running, hiking, walking, ect, you can buy one sneaker set and a cost and space efficient bottom for each specific activity you want to engage in. Not only are you investing in a more cost efficient purchase, you are also ensuring your safety and comfort."

World Wide Car Key Locator - Alexander Kushner

"My business is focused around a single product service combination. It is an RFID chip implanted in the key fob of a car key combined with an application technology that allows users to find their car keys if lost. What makes this an unique opportunity is the fact that the current competition created additional devices that require users to keep track of another item; World Wide Car Key Locator will be integrated within the car keys and smart phones with no additional device needed."



Oral Presentation Requirements for Finalists

Finalists selected to make oral presentations will be required to follow the Event Presentation Guidelines. In order to maximize presentation time we recommend that the presentation cover the following points. Presentations will be limited to 15 minutes in length, including questions and answers.

  1. Venture concept – A clear concept of the business must be presented to the judges. The idea must be believable and plausible.
  2. Market opportunity – A successful venture concept may have a good idea, but will not succeed unless there is a demand for the product/service.
  3. Technology – In any product/service related startup, the judges realize that the most advanced technology is not always a plausible idea to have. However a team can improve their image and score by introducing new technology, or creating a new use for existing technology.
  4. Protecting proprietary rights – All teams must mention their plan or previous action in protecting their proprietary rights. A business idea is useless to the creator if it can be copied immediately by competitors.
  5. Manufacturing (if applicable) – A brief description of the manufacturing plans are necessary in order to prove that the startup venture was well thought out, and is taking into account all expenses.
  6. Marketing, Sales and Distribution – A new product/service is useless unless the public is aware of it. The presentation must include how the team plans to get their product to their customers.
  7. Management team – The human capital in a startup is crucial to its success in the future. A brief summary of the management team’s background is necessary.
  8. Funding – The amount of money the team has received previously indicates to a degree how concrete their idea appeared to other investors. The amount of funding also indicates the amount of capital the startup has to grow and expand.
Have questions about 2013 Rohrer Business Plan Competition? Contact Rohrer College of Business

When & Where

Rowan University Student Center Eynon Ballroom
201 Mullica Hill Road
Glassboro, NJ NJ

Saturday, March 9, 2013 from 9:00 AM to 1:00 PM (EST)

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Rohrer College of Business

Rowan University's business programs are accredited by AACSB International - The Association to Advance Collegiate Schools of Business. To achieve this prestigious accreditation, the business program successfully demonstrated a wide range of quality standards relating to curriculum, faculty resources, admissions, degree requirements, facilities, financial resources, and intellectual climate.

Rowan's Business Program provides a general, well-rounded education in business administration and emphasizes development of set skills such as communication, computing and teamwork. Graduates receive the bachelor of science degree. Rowan offers the masters of business administration (MBA) through the graduate program.

The business programs have three key components: general education, business administration core curriculum and an in-depth specialization.

Our Business program attracts high-achieving students whose SAT I scores are above the Rowan mean. Nearly half of the 1,000 business majors are women and 75 percent attend full-time. However, 50 percent of all business courses are taught in the evening to serve non-traditional students. The 32 full-time faculty teach 86 percent of the sections. Adjunct professors enrich selected courses with practical, hands-on knowledge in their areas of expertise.

Our business curriculum prepares students for initial job placement, growth into managerial positions and graduate study. We strongly encourage you to enroll in internships and to take part-time professional jobs while in college, all of which add to your marketability when you start your job search.

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