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2013 Kellogg Sports Business Conference

Kellogg Sports Business Conference

Saturday, April 13, 2013 from 7:45 AM to 5:00 PM (CDT)

2013 Kellogg Sports Business Conference

Ticket Information

Ticket Type Sales End Price Fee Quantity
Kellogg Student/Joint Venture (JV) Ended $25.00 $0.00
Northwestern Student Ended $35.00 $0.00
Student (Non-Northwestern) Ended $50.00 $0.00
Alumni (Northwestern/Kellogg) Ended $50.00 $0.00
Faculty and Administration (Northwestern/Kellogg) Ended $25.00 $0.00
General Admission Ended $75.00 $0.00

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Event Details

Driving Strategic Growth in Sports

Saturday, April 13, 2013


Please visit our website for more information



Sports business is a multi-billion dollar industry that has seen tremendous growth over recent years. Harnessing that growth increasingly requires teams, leagues, and sports-related organizations to push beyond traditional approaches to more data-driven, analytical methods.

The 2013 Kellogg Sports Business Conference will provide a discussion of a number of areas within the sports business landscape that are being reshaped by this powerful shift.


7:45 – 8:45



8:45 – 9:00



9:00 – 9:45


Keynote Address: Thomas Ricketts, Chicago Cubs

10:00 – 11:15


Panel #1: Converting Fanhood to Revenue – The Role of Strategic Marketing

11:30 – 12:45


Panel #2 –Media Boom

12:45 – 2:00


Lunch & Networking

2:00 – 2:45


Keynote Address: Michael Wilbon, ESPN

2:45 – 4:00


Panel #3: Pick one: The Globalization of Sport: Finding Growth Abroad or

Disruptive Technology & Entrepreneurship in Sports

4:00 – 5:30


Networking Event



Have questions about 2013 Kellogg Sports Business Conference? Contact Kellogg Sports Business Conference

When & Where

James L. Allen Center
2169 Campus Drive
Evanston, 60208

Saturday, April 13, 2013 from 7:45 AM to 5:00 PM (CDT)

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