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2013 AAJA-LA Media Access Workshop (4/21)

Asian American Journalists Association - Los Angeles Chapter

Sunday, April 21, 2013 from 10:00 AM to 12:00 PM

2013 AAJA-LA Media Access Workshop (4/21)

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Event Details

Presented by Asian American Journalists Association – Los Angeles chapter, in partnership with KPCC, Southern California Public Radio 

When: 10:00 a.m. to noon on Sunday April 21, 2013

Where: Crawford Family Forum at KPCC, 474 S. Raymond Avenue, Pasadena

LIMITED SEATING + RSVP required by Thursday, April 18 on Eventbrite

What: Please join us for a session for community groups to learn how to pitch their stories to the media and to get their news covered.

Meet with journalists and trainers in print, broadcast, online media and public relations. Step by step, how does the press select stories to cover? What’s a pitch, and what kind of pitches catch the attention of decision-makers? How do you make a local story appeal to national media? How can you help journalists gain access to and understand diverse communities, diverse issues?

The workshop will include specific examples, case studies as well as allow participants to break into small groups, with a trainer guiding a conversation in each group. Attendees may want to bring specific ideas and issues to brainstorm within your group and with our speakers.



- Ashley Dunn, Los Angeles Times

- Jay Eckstein, KABC Channel 7 

- Oscar Garza, KPCC

- Rachanee Srisavasdi, VENG Group 


Moderator: Anh Do, Los Angeles Times




Do I have to bring my printed ticket to the event?

No, your name will be on the guest list.  


Have questions about 2013 AAJA-LA Media Access Workshop (4/21)? Contact Asian American Journalists Association - Los Angeles Chapter

When & Where

Crawford Family Fourm at KPCC
474 S. Raymond Avenue
Pasadena, CA 91105

Sunday, April 21, 2013 from 10:00 AM to 12:00 PM

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Asian American Journalists Association - Los Angeles Chapter


The Asian American Journalists Association is a national nonprofit educational and professional organization that owes its founding in 1981 to the vision of a small group of Los Angeles journalists.


Today, AAJA’s Los Angeles Chapter continues to promote the association’s three-part mission:


– To encourage young Asian Americans and Pacific Islanders to enter the ranks of journalism.
– To promote fair and accurate coverage of Asian Americans and Pacific Islanders.
– To increase the number of Asian American and Pacific Islander journalists and news managers in the industry.


AAJA-LA’s 200-plus members work throughout the region in print, broadcast and online media. The chapter offers scholarships for undergraduate and graduate college students; internship stipends for students, recent graduates and beginning journalists; and subsidies for mid-career journalists to attend professional development programs. 


Scholarships are generally awarded in August. Applications are now being accepted.


Several internships with local media outlets are offered. They include the Los Angeles Daily News, Orange County Register, KABC 7, KNBC 4 and KTLA 5.


Among the stipends AAJA-LA offers are national conference, internships, technology and professional development.


Check the website regularly for scholarship, internship and fellowship information.

AAJA is a nonprofit organization with 501(c)(3) status.









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2013 AAJA-LA Media Access Workshop (4/21)
Pasadena, CA Events Class

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