San Francisco, California
London, United Kingdom
The Multicultural Media Forum is a unique, research and strategy-driven event attended by roughly 400 executives and decision-makers from the media, advertising, technology, and financial industries. We first launched the Forum in 2000 as a venue to call the industry’s attention to the then-untapped value of multicultural consumers to the television, multichannel, and technology business.
The theme of our Forum this year is “Transcending Multiculturalism.” Though great strides have been made in asserting the importance and value of America’s Black, Hispanic, Asian, and other non-white audiences, these groups are often still conceptualized in silos rather than an inherent part of the general market, especially in mainstream media, where they are often underrepresented, stereotyped, and typecast. Our aim through this year’s Multicultural Media Forum is to lead the media industry towards this new paradigm of “transculturalism” that encompasses and weaves together America’s myriad cultures into a new vision of the mainstream that truly reflects our country’s vibrant diversity. Our agenda for this year’s Forum will include forward-thinking innovators from every corner of the industry who will not only frame the day’s conversation, but will also set the tone for the future direction of our industry.
When & Where
Since 1985, Horowitz Research has been a leading provider of primary consumer research for all types of industries, with a focus on how and what consumers say, think, and do when it comes to media, messaging, branding, and advertising on TV, the Internet, on alternative platforms, or on mobile devices. We are well-known for our pioneering work among urban, multicultural, and Hispanic consumers. Long before Censuses 2000 and 2010, we understood that America’s urban, multicultural, and Hispanic consumers would be key target audiences for media brands and their advertisers.
Our service offerings range from the traditional phone/online quantitative survey to innovative in-home videographies and online communities to cutting-edge proprietary research techniques. Get the numbers to support your research with our quantitative research, and understand what those numbers really mean through focus groups, intercepts, or one-on-ones. Then see how it all plays out in the home with our groundbreaking ethnography and videography work.
Horowitz Research provide the professional capabilities of a large research organization with the flexibility, consulting, customer service, and actionable insights you expect from a boutique firm that is truly invested in you.