[Rethink 2] A Strategic Design Thinking Workshop

LEARNING OBJECTIVES
Changes in Design practice over the last decade have meant that there has been a growing divergence between what practicing designers were taught at school and the skills that we need to practice design today in an increasingly complex consumer environment. We need to apply new tools that most designers were not taught at design school that go beyond appearance to navigate the increasing complexity of design practice. Designers need new design practices drawn from social sciences and psychology to successfully uncover user-centered insights in order to create better informed design of products, services, environments and experiences. These tools empower designers to rethink and reinvent the practice of design to discover emerging opportunities to create entirely new designs in rapidly evolving consumer behaviours and global markets.

This course provides quick and practical techniques that you can use to help base the design on users’ needs and desires. This two day comprehensive course gives participants tools and techniques to design products, services and experiences from the end user's perspectives. You will be introduced to essential design techniques ranging from affinity diagrams to rapid ethnography techniques and perceptual maps which will help give your clients the confidence that you have made the best decisions possible. Design Thinking is one of the fastest growing areas of design as organizations are trying to target design solutions more accurately and successfully.

WHO SHOULD ATTEND?

• Design professionals including architects, industrial designers, interior designers, UX and web designers,Service designers, exhibit designers,visual communication designers, packaging and fashion designers
• Consultants
• Engineers and marketing professionals
• Project managers and team leaders
• Executives and senior business leaders
• Strategists
• Policymakers
• CEOs
• Directors
• Trainers
• Directors
• Managers
• Decision makers in R&D of products, services, systems and experiences
• Design educators and students
• School teachers and students

SCHEDULE DAY ONE: FOUNDATIONS OF DESIGN THINKING

TIME ACTIVITY DESCRIPTION 9.00 AM Breakfast at Yeh Studio Coffee, tea, juice and bagel 9.30 AM
Welcome Introductions of Participants
9.45 AM Introduction exercise Warming up exercise
10.00 AM
What is Design Thinking? Introduction to Design Thinking with overview
What is Design Thinking and what can it be used for?
Why do Design Thinking?
Who can do design Thinking?
Environments for Design Thinking
History of Design Thinking
Divergent thinking and convergent thinking
Design Thinking Methods
Cross disciplinary approach
Attributes of Design Thinking 10.30 AM Design Thinking Process

What is the process of Design Thinking?

12.00 PM Lunch Eat at local restaurant
Please email us with any special dietary requirements one week before the date at: info@curedale.com The cost of the meal is not included.
1.30 PM Design Thinking Methods Introduction with overview
Defining Design Methods
When and why use Design Methods?
What value is Design Methods approach?
What can Design Methods be used for?
What is Design Thinking and what can it be used for?
Quantitative and qualitative methods
Primary and secondary methods
Global dimensions of change
Cross-cultural design and Design Thinking
Design Thinking and Service Design
Design Teams 2.30 PM Design Thinking Mapping Methods Introduction with overview
Methods described include:
Behavioral Maps
Perceptual Maps
Stakeholder Maps
Journey Maps
Mind Mapping
What are the methods?
How are they applied
When to use them
Why to use them 4.30 PM Design Thinking Ideation Methods Introduction with overview
Methods described include:
Brainstorming
635 Method
Dot voting
5.30 PM What did we learn? A review and discussion of the day's activities. 6.30 PM Meal and drinks in local Restaurant Please email us with any special dietary requirements one week before the date at: info@curedale.com. The cost of the meal is not included.

SCHEDULE DAY TWO: HANDS-ON APPLICATION OF DESIGN THINKING

TIME ACTIVITY DESCRIPTION 9.00 AM Breakfast at Yeh Studio Coffee, tea, juice and bagels
9.30 AM
Design brief Framing the design problem
10.00 AM Define the problem Observation and exploration of the problem. Multidisciplinary teamexplore the problem from different perspectives. The goal is to understand the unmet needs of users by immersion and empathy.
Reframing the design problem
Point of View statement
Affinity Diagram
Perceptual Map
Journey map 10.30 AM Generate ideas
The group come up with as many potential solutions as possible utilizing multiple perspectives of the group members.
12.00 PM
Lunch
Eat at local restaurant
Please email us with any special dietary requirements one week before the date at: info@curedale.com The cost of the meal is not included.
1.30 AM Create prototypes The best ideas are identified and evaluated by means of simple prototypes and idea synthesis. Feedback and roleplaying are used to test and improve the prototypes. Multiple ideas may be combined and prototypes rebuilt untill real solutions emerge. 3.00 PM Presentations We evaluate the solution through discussion 5.00 PM What did we learn? A review and discussion of the day's activities. 6.30 PM Meal in local Restaurant Please email us with any special dietary requirements one week before the date at: info@curedale.com The cost of the meal is not included.

DURATION

The workshop consists of two days of intense immersion into the process and methodsof Design Thinking

WHERE IS THE CLASS HELD?
The workshop will be held at Yeh Studio in Los Angeles.

GROUP DISCOUNTS
We offer a 10% reduction for groups of 10 or more.
20% discount for groups of 20 or more.
We can present this workshop in your company offices for groups of 20 or more.
Contact info@curedale.com for more information.

PREREQUISITES
None.

BY THE END OF THE COURSE
Participants will develop an awareness of essential Design Thinking methods to inform your design process to apply to complex contemporary design problems.

WHAT YOU WILL GET
You will receive a digital certificate at the course upon completion and requirements. Full payment must have been made and exercises completed to issue a certificate.
Each participant will receive via mail upon payment for the class a copy of the 400 page reference book included in the price of registration.

Design Thinking
Process and Methods manual
LINK

The following text will be sent to you by mail upon registration and is included in the price of registration.

This book is the most extensive reference available to Design Thinking. Design Thinking is an approach to designing products, services, architecture, spaces and experiences that is being quickly adopted by designers, architects and some of the world's leading brands such as GE, Target, SAP, Procter and Gamble, IDEO and Intuit. It is being taught at leading universities including Stanford and Harvard. Design Thinking creates practical and
innovative solutions to problems. It drives repeatable innovation and business value.
Design Thinking can be used to develop a wide range of products, services, experiences and strategy. It is an approach that can be applied by anyone.

Chapters describe in easy to understand language:

• History of Design Thinking
• What is Design Thinking
• Why use Design Thinking
• Who can use Design Thinking
• How to create spaces for effective Design Thinking
• Design Thinking process in detail
• 150 Design Thinking methods described step by step.

Publication Date:Feb 01 2013
ISBN/EAN13:0988236249 / 9780988236240
Page Count:398
Trim Size:6" x 9"
Language:English

WORKSHOPS AT YOUR LOCATION AND ONLINE DESIGN THINKING CERTIFICATE COURSES

We can teach these classes on site in your organization or online to your employees and tailor the content to your schedule and requirements.We can guide your team through the Design Thinking process applied to your particular project. For more information on onsite workshops and classes contact info@curedale.com

We also offer online certificate courses of 6 or 10 three hour classes.

LINK

CLASS CAPACITY
We require a minimum of forteen students to run a class.We may reschedule or cancel the class if the number of students do not reach the required minimum.We reserve the right to cancel a course in the event of an unforeseen circumstance, or if the minimum acceptable registration is not attained. In the event of a cancellation, we will refund the registration fee only.

INSTRUCTOR - ROB CUREDALE
Rob Curedale is the author of two best selling books on design thinking and about one dozen books on design.He is An adjuct Professor at Art Center Collge of Design and works as a design consultant based in Los Angeles. He has worked at some of the world's leading Design studios in four continents and has managed design projects for three decades for many of the world's leading corporations. His designs can be found in millions of homes and businesses throughout the world. He has taught at many of the world's leading design schools and universities.

Rob Curedale was born in Australia and worked as a Design Researcher, Design Director, Design Educator and Designer in London, Sydney, Vevey, Switzerland, Portugal, Los Angeles, Silicon Valley, Hong Kong, China and Detroit. Curedale has designed furniture, medical, technology and consumer products in global markets including Europe, Australia, Asia and North America. Rob's past positions include Senior Producer at frog responsible for proposal writing, client liasion and business project management, North American Design Manager at Haworth, the second largest furniture manufacturer in the World and Chair of Product Design at the College for Creative studies in Detroit, then the largest Product Design teaching department in North America.

Rob has lectured and taught widely internationally, including at Yale, Pepperdine MBA Innovation Program, Loyola Business Management Program, Art Center Pasadena, Cranbrook, Pratt, Art Center Europe; a faculty member at SCA and UTS Sydney; as Chair of Product Design and Chair of Furniture Design at the College for Creative Studies in Detroit, Art Institute California, Hollywood Campus, Cal State San Jose, Escola De Artes e Design in Oporto Portugal, Instituto De Artes Visuals, Design e Marketing, Lisbon, Southern Yangtze University, Jiao Tong University in Shanghai and Nanjing Arts Institute in China.

CLIENTS INCLUDE HP, Philips, GEC, Nokia, Sun, Apple, Canon, Motorola, Nissan, Audi VW, Disney, RTKL, Government of the United Arab Emirates, British and Australian military, Steelcase, Hon, Castelli, Hamilton Medical, Zyliss, Belkin, Gensler, Haworth, Honeywell, NEC, Hoover, Packard Bell, Dell, Black & Decker, Coleman and Harmon Kardon.

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OTHER BOOKS BY THE INSTRUCTOR
Please note the reference book: "Design Thinking process and methods manual" 400 pages is supplied. For a list of other books written by the instructor follow this link:

LINK
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OTHER BOOKS BY THE INSTRUCTOR ON THE TOPIC DESIGN THINKING

Design Thinking Pocket Guide
LINK
Authored by Robert A. Curedale

Just the essential information to get you up to speed with Design Thinking in a compact portable format with important methods described step by step. Design Thinking is an approach to designing products, services, architecture, spaces and experiences that is being quickly adopted by designers, architects and some of the world's leading brands such as GE, Target, SAP, Procter and Gamble, IDEO and Intuit. It is being taught at leading universities including Stanford and Harvard. Design Thinking creates practical and innovative solutions to problems. It drives repeatable innovation and business value. Design Thinking can be used to develop a wide range of products, services, experiences and strategy. It can be used to understand and make informed design decisions when developing complex product service systems offered by most corporations today.

Chapters describe in easy to understand language:
-History of Design Thinking
-What is Design Thinking
-Why use Design Thinking
-Who can use Design Thinking
-How to create spaces for effective Design Thinking
-Design Thinking process in detail
-Design Thinking methods described step by step.

Publication Date:Jun 01 2013
ISBN/EAN13:098924685X / 9780989246859
Page Count:198
Binding Type:US Trade
Paper Trim Size:4.5" x 9.5"
Language:English

TERMS AND CONDITIONS

1. Registered participants that do not show and do not cancel will be required to pay the total course fee.
2. A $50.00 fee will be charged to participants who transfer to another course within 2 weeks of the original course.
3. Cancellations can be made up until 14 days before the scheduled event date and will incur a $50.00 cancellation fee.
4. Refunds or credits will not be issued for cancellations made within 10 days of the scheduled event date.
5. Refunds or credits will not be issued for no-shows or for those who begin a course but do not complete it.If the event is cancelled all attendees will be notified via email and a refund issued or transfer to the next available course session
6. The cost of travel, accommodation and meals and any other costs not described above are not included.
7. Only one discount may be appled to a registration.
8. We reserve the right to make changes at any time without notice including but not confined to price, content, decription, starting time, duration, presenters, and location.
9. The registrant is responsible for all cancellation fees including those that may apply to for travel accommodation and meals.
10. Substitutions: If you are unable to attend the program, you can always send a substitute—even at the last minute. Email us to inform us of the change
11. Special Needs: If you have any dietary restrictions, allergies, special needs or handicaps, please make note on the first page of the registration form for face to face workshops. We endeavor to meet the needs of those with dietary restrictions in our food preparation when advance notice at time of registration is given.
12. Registrants are responsible for arranging their own transportation to and from the workshop locations, accommodations during the workshops and all meals. Breakfast, coffee, tea and light snacks will be provided to registrants each workshop day
13. Opting In: By registering for this workshop, I also agree to the following.

• I hereby grant design Community College Inc. the absolute right and permission to publish, and use pictures of me and my work produced during the workshop in which I may be included in whole or in part, composite or retouched in character or form taken during the workshops.
• I agree to have my contact information shared with other workshop participants.

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