Capacity Building Initiative
Have no Fear!
Taking the "Scary" out of Marketing Plans
Friday, October 19, 2012
9:00 A.M. Registration | 9:30 A.M. - 11:30 A.M. Workshop
1st Floor Alliance Gallery
Houston Arts Alliance | 3201 Allen Parkway | 77019
Registration Fee: $35
About the workshop:
Most of us know that marketing plans are an important component to an organization’s overall business and strategic plan. However, for many, the thought of having to write a marketing plan, let alone implement one, makes them want to run in the other direction. In this workshop, we’ll take the “scary” out of Marketing Plans and give you practical tips for drafting AND implementing an actionable plan. You’ll leave with a better understanding of the importance of working with your board and committees to ensure buy in and support, what key sections to include in a marketing plan, how to develop key messages and identify target audiences, common mistakes to avoid, and more. The workshop will also review a variety of public relations and marketing tactics and techniques and provide you with relevant suggestions for successful and timely implementation.
About the Presenter:
Monica Rhodes | President | Manifest Creative
For more than 12 years, Monica Rhodes has been working in the areas of media and public relations, marketing, event and meeting planning, community relations and outreach, project & association management, photography and tourism promotion.
Since launching Manifest Creative in early 2010, Monica has worked with a variety of non-profit and corporate clients, specializing in arts and cultural organizations. Prior to starting her own business, Monica served as the Programs Director for the Houston Museum District and South Main Alliance. She also previously worked for the Children’s Museum of Houston and Elmore Public Relations.
She has led numerous organizations in the creation of strategic business and marketing plans and fostered many marketing partnerships and collaborations. She has negotiated media sponsorships with major Houston print, online and broadcast media outlets, generating more than $2 million of in-kind value and her media relations efforts have garnered more than $4 million worth of free publicity and news coverage for clients. She has planned and managed a number of events and meetings, of all sizes, from Houston Museum District’s annual Museum District Day and Museum Educators Open House to the American Association of Museum’s 2011 Annual Meeting in Houston and various galas and fundraisers.
She is an active volunteer for the Houston Greeters and Pink Ribbons Project and holds a BA in Mass Communications & Public Relations, with a minor in Speech Communications, from Texas State University.
Mailed checks must be postmarked by Monday, October 15, 2012. All checks should be made payable to Houston Arts Alliance.
For more information regarding the workshop, please contact:
Program & Services Manager
Houston Arts Alliance
3201 Allen Parkway, Suite 250| Houston|TX|77019
Dir:713.527.9330 x.122 | Fax:713.620.5120 | Email:firstname.lastname@example.org
Houston Arts Alliance
Houston Arts Alliance invests in art and champions artists. We are helping create a richly diverse landscape for an emerging 21st century city.