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10 Mistakes Every Startup Makes

General Assembly LA

Friday, May 3, 2013 from 3:30 PM to 5:00 PM (PDT)

Santa Monica, CA

Ticket Information

Ticket Type Sales End Price Fee Quantity
Happy Hour Ended Free $0.00
Class Ticket Ended $20.00 $2.09

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Event Details

10 Mistakes Every Startup Makes
Friday May 3rd, 3:30- 5pm
Dan Maccarone, Charming Robot

Happy Hour will follow the class

Launching a product and a new company is fraught with challenges. The good news is that you are not alone. The best way to avoid making mistakes is to learn from other entrepreneurs' past experiences. From building the user experience to knowing who and when to hire, the instructor will go over the most common slipups that startups make.

 Student Takeaways:

  • How to look at your competition
  • What to look for when you are recruiting talent 
  • How to learn from other people's mistakes
  • When to raise money and how much to raise
  • How to avoid problems with your co-founder
  • How to ride the ups and downs of working for a startup
  • When to launch and how to annouce your launch

About the Instructor:

Dan Maccarone is the co-founder of Charming Robot, a product design company based in NYC. For the past twelve years, he has been helping startups and media companies shape their online product strategy, including Foursquare, Rent The Runway, Jetsetter and Savored. His experience also includes television, music and print media, and he has worked with Late Night with Jimmy Fallon, Gawker, Saturday Night Live, Universal Music and The Wall Street Journal. One of his most noted projects was creating the original strategy and user experience for Hulu. Prior to Charming Robot, Dan co-founded the design agency Hard Candy Shell. Dan received his Master’s Degree from Columbia University’s Graduate School of Journalism and his Bachelor of Arts from Colby College in English and Performing Arts.

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When & Where


General Assembly LA
1520 2nd St
Santa Monica, CA 90401

Friday, May 3, 2013 from 3:30 PM to 5:00 PM (PDT)


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Organizer

General Assembly LA

General Assembly @GA_LA is a New York born global community empowering people to pursue work they love through skills based education in technology, business and design with campuses located in New York City, London, Washington DC, San Francisco, Sydney, Melbourne, Boston, Seattle, Atlanta, Chicago, Santa Monica & Los Angeles!

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