08/27/13 Seminar: Top Legal and Marketing Mistakes to Avoid
Tuesday, August 27, 2013 at 6:00 PM (PDT)
San Jose, CA
Event details http://www.everycircle.com/en/events/2013aug27seminar Rev 07/21/13, 1:05pm
Top Legal and Marketing
Mistakes Entrepreneurs and
Business Leaders Should Avoid
Silicon Valley Athletic Club (meeting room upstairs)
196 N. Third / St. James Sts, San Jose, CA 95112
Also make new friends and clients, and connect with your peers:
decision-makers, executives, entrepreneurs, business owners, professionals
Tue. August 27 http://2013aug27seminar.eventbrite.com
Cost: Early Bird: $10 (by 10pm Aug 23), Advance: $15 (by 4pm Aug 27), or $20 door
Must bring your receipt. Your name will be on the list at the door.
Refunds must be requested at least 24 hrs in advance.
VIP PASS: Only $45 (80+% savings) to attend ALL 2013 everyCircle.com
Bay Area Business/Tech Mixers and Networking 101 Workshops, except
the seminars and Startup Workshop Series.
Your VIP namebadge will be at the door
Info: Cesar Plata, 408 352-5932, 239-9006c
with Ashitha Bhagwan, Attorney at Law
Forming a company these days is easier than ever before. Keeping it alive and active, however, may present its own set of challenges. Due in part to advancing technology, a startup is able to achieve ‘global presence’ like never before. Ashitha Bhagwan, a business attorney with domestic and international experience, will address the top legal mistakes that startups should avoid.
Ashitha will discuss those legal strategies that every startup should be mindful of while entering the market with a product. These issues range from corporate structuring to securities compliance, option plans to equity issuances and IP strategy to labor laws. In a presentation geared towards entrepreneurs and small business owners, Ashitha will address those legal issues that entrepreneurs often fail to give due importance to and how to take corrective action, if any. As a small business owner in an ever-changing landscape, being aware of the potential consequences of these issues is imperative to day-to-day operations. Failing to adhere to a sound legal structure very often affects scalability. Learn about what to watch out for so you can be prepared!
II. MARKETING PERSPECTIVE
with Michal Lenchner, Business Catalyst and Consultant
Mistakes are inevitable, however when marketing mistakes happen they can ‘kill’ a product or a company, are usually costly and sometimes harm a brand’s reputation. Michal Lenchner will talk about the top strategic marketing mistakes entrepreneurs and startups should avoid. She will also present the most common marketing execution oversights and how to thwart them.
Michal will talk about finding your customers & what they want, choosing the right markets, addressing emerging markets, planning for scaling, devising a public relations strategy, and more. Being informed of top mistakes would help entrepreneurs, startups and any business to build resiliency through the development and application of solid marketing, minimize the potential impacts of top blunders and would encourage leaders to unlock the full potential of the company or its purpose.
At the end of the workshop, the speakers will be available to:
- Answer your specific questions
- Address your particular industry/business case
- Tailor a workshop to your team needs and conduct sessions at your location
About the Presenters
Ashitha Bhagwan, Attorney
Ashitha Bhagwan’s practice focuses on entrepreneurs and their corporate and legal needs. Ms. Bhagwan has worked on the formation, development and financing of emerging growth and early stage companies located in the US and foreign jurisdictions. She regularly counsels on a wide range of corporate issues such as formation, equity structure, employment, general corporate governance, intellectual property protection and commercial transactions.
As part of her cross-border practice, Ms. Bhagwan helps foreign companies enter the US market by advising on optimal structures for US presence, resolving cross-border issues, and advising on intellectual property strategy and foreign direct investment reporting requirements in the US. Ms. Bhagwan’s experience with the Indian legal system makes her uniquely suited to better serve clients doing business in or with India. She is fluent in English, Kannada, Tamil and Hindi.
• LL.M., Corporate Law,
New York University School of Law
• LL.B., University Law College, Bangalore, India
• PGDIPR, National Law School of India University, Bangalore, India
• B.A., Laws, University Law College, Bangalore, India
Admitted To Practice:
• American Bar Association
• Bar Council of India
• San Mateo County Bar Association
• South Asian Bar Association
• The Indus Entrepreneurs (TIE)
|Office (650) 813-9700x214
Fax (650) 813-9777
Michal Lenchner, Business Catalyst and Consultant
Michal has over 20 years of expertise in strategic marketing-communications consulting, project management, process redesign and creative business solutions in corporate, small business, and startups. Michal offers an extensive background in innovative technologies, across business verticals and Information Technology in global Marketing and Sales domains. Since 2004, she has been consulting with small businesses and startups in Silicon Valley, focusing on business resiliency, business & marketing strategy, digital marketing, developing execution programs, and a transition to a sustainable model. She also provides analysis on mobile and cloud trends. Prior to consulting, Michal has managed complex and diverse Marketing and Sales projects for Texas Instruments/National Semiconductor Corporation (TI), worked with global cross-functional teams to create growth opportunities in emerging and existing markets, and established strong partnerships. Before TI, Michal was the Information Technology Manager for a privately owned manufacturing company in Boston, MA. She also managed software development, distributed systems and system-admin teams in the Logistics Division of the Israeli Defense Force (IDF).
Michal holds a Master’s degree in Management Information Systems/Business School (Tel Aviv University) and graduate courses in Business Administration at Boston University (Boston, MA). She has a dual B.Sc. in Computer Science and Mathematics (Tel Aviv University).
In addition, Michal researches and writes about innovative technologies, Cleantech solutions, and market trends, with a wide readership worldwide. She presents to startup incubation and acceleration platforms, The Silicon Valley Leadership Group, Women Startup Lab, business groups, and more.
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About Silicon Valley Athletic Club
www.siliconvalleyathleticclub.com (formerly known as San Jose Athletic Club) The Athletic Facility is a Historic Treasure - The magnificent Greco - Roman-style historical landmark building known as "San Jose Athletic Club" has a colorful history, and was almost demolished to make way for "progress" in the late 1970`s. Saved by some bold and Forward-thinking local leadership, it has survived as one of San Jose`s truly great monuments. Tours will be available during the event.
Built by the Freemasons in 1927 as San Jose`s Masonic lodge, it was a masterpiece of design and a centerpiece of the then -Tony St. James Park neighborhood. Along with the old downtown post office, the later-demolished Gothic city hall, the historic courthouse trinity Episcopal Church, and other historic structures that predated it, it was a major attraction for our out-of- town visitors, writers and photographers describing the best attributes of San Jose. By 1977, having been damaged by several earthquakes and needing deferred repairs, it was focused by the city to close until repairs could be effected. When the masons obtained cost estimates, they found the huge repair costs prohibitive ( about $ 500,000 - imagine that! ) A decision was made to build a new temple in a different location, and to sell the existing one to be demolished and replaced by a modern office building.
Fortunately , some alert members of the San Jose chamber of commerce were able to quickly lobby the city and federal governments to designate the building as a historic landmark, thus preventing it’s demolition-at least until it could be proven that no beneficial be found for it. For the next three years, a chamber for committee studied various ideas from private and public developers and agencies. Finally, in 1980, the owners of the venerable Oakland Athletic Club, a family-owned enterprise with a great history over two generations, proposed to convert the building to a first rate athletic club and social facility, retraining it’s historic façade and the traditional qualities of it’s remarkable interior – a challenging undertaking.
After two years of design and planning discussions, architectural plans and approvals, and extensive renovation and construction, the building was finally given a re-birth as the San Jose Athletic Club, which opened in November of 1981. Then considered the Premier Club of it’s type in all of silicon valley, it’s quickly attracted a premium membership of downtown business and professional people, and became the most popular venue for upscale social events and weddings in downtown San Jose.
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