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About This Clas
This workshop will focus on the mistakes that startups make in their marketing and especially in their selling. Due to the nature of startup funding pitches, startups are very comfortable hearing the phrase "maybe" from VCs and potential investors. In sales, "YES" and "NO" are great, but "MAYBE" is the kiss of death. In this workshop we'll learn 3 big things that have an immediate effect on your startup's sales and marketing wins.
- The three things that are causing your startup to have sales meetings that do not results in wins
- Which 50% of the sales meetings you should not even be having and how to avoid having them
- Exactly where your startup's meager marketing budget ($50k-100k) should be spent in 2013
NONE of this content is available in Adam's first or second book, or online.
This class is intended for startups and small businesses *under 50 employees* who have the following problems:
- Our prospective customers are not responding to our marketing.
- We're losing more than 40% of our sales deals.
- Our customers are not engaging with us in social media.
About Your Teacher
Adam Metz is the author of Amazon #1 best-seller (internet marketing, advertising) The Social Customer, the best selling book on social customer relationship management of 2011 and 2012. He has helped nearly 200 companies fix their broken sales, marketing and demand-generation processes.
Metz is the VP of Business Development at The Social Concept, an executive coaching firm. The Social Concept’s customer community, at http://metz.customerhub.net has nearly 1500 members, and offers a no-cost 10-hour training course on social customer relationship management.
Metz’s first book, There Is No Secret Sauce, has sold or downloaded over 3500 copies, and is currently in its third printing.
Metz lives in Berkeley with his wife, Susan.
When & Where
[ classes ] PARISOMA
At PARISOMA, we host hands-on workshops on vital new skills for the digital age.
Whether you are launching a new business or starting a new career, our classes are designed to prepare you for what’s next.
Here’s to the life-long learners.