Lytro at SXSW Create - Sunday
Sunday, March 10, 2013 from 11:00 AM to 6:00 PM (CDT)
When & Where
Lytro is transforming the camera into a powerful computational photography platform and making conventional cameras a thing of the past. The key innovation is “light field” technology, which captures all of the light rays in a scene to create interactive, living pictures. Light field innovation enables unprecedented capabilities, including the ability to focus after a picture is taken, remarkable low-light sensitivity, and 3D viewing.
The company was founded in 2006 by Executive Chairman Dr. Ren Ng, whose research in light field photography won best PhD dissertation in computer science at Stanford in 2006 as well as the internationally recognized ACM award.