Tag: writing.

What's the Best Way to Drive Social Media Engagement?

Question 10.10.11 Feature

You’re looking to create social media buzz about your brand. What’s the best way to kick-start conversations?
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Fundraising with flair at 826LA

The 826 stores have made lively events a key fundraising and community-building tool, and given the distinctive 826 attitude, they’ve tried to ensure their gatherings follow suit. 826LA has been particularly successful in this regard. In addition to standard fare like author readings, they’ve done film screenings and seminars in such unusual genres as comic-strip writing. Last summer they held a paddleboat regatta on Echo Park Lake. And next Saturday, they’ll hold what may be their most inventive outing yet: a “mini music festival” called “Chickens in Love.”
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