Tag: wine events.

Guest post: 3 Irreverent Methods to Kickstart Creativity

Breaking through the new media static requires an infusion of creativity; it’s essential that you differentiate your event concepts and marketing campaigns. But maintaining ingenuity is difficult. Here are some of my unconventional yet surefire methods for catalyzing creativity:
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Guest post: The 5 Counter-Intuitive Signs Your Event Is Cool

I am often asked to describe my “coolest event ever,” and I tend to pause a bit too long in response. “Cool” is an ethereal, ephemeral concept, making it tricky to duplicate. For example, “eco-chic” elements may have been mesmerizing when revealed for the first time, but they can become hackneyed with insincere or sloppy emulation.
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Guest Post: 5 Crimes of Event Passion


This is a guest post by Louise M. Felsher, CMP, CMM—Director of Marketing at Treasure Island Wines. Today she discusses “crimes of event passion”—those mistakes you can make when you’re trying too hard to throw the perfect event.
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Guest post: Are you sabotaging your in-kind donations & sponsorship?


Lou has previously written about taking smart event risks and generating more revenue with smaller events. Today she covers in-kind donations and sponsorships. Here are her 7 steps to donation redemption. “Dear Wine Shop” the email began. “My boss told me to get beer sponsors for our upcoming event…”
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Q & A: Wine expert Mark Oldman talks Boston Wine Expo


Mark Oldman is one of the country’s leading wine personalities and author of the bestselling Oldman’s Brave New World of Wine (W.W. Norton), among other books. He also lectures at the country’s top gastronomic festivals, including the Aspen Food & Wine Classic, the South Beach Food Network Wine & Food Festival, and the upcoming Boston Wine Expo. Mark graciously agreed to speak to us about the Expo.
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