Tag - Treasure Island Wines

Guest post: The 5 Counter-Intuitive Signs...

I am often asked to describe my “coolest event ever,” and I tend to pause a bit too long in response. “Cool” is an ethereal, ephemeral concept, making it tricky to duplicate. For example, “eco-chic” elements may have been...

TIWinethumb

Guest Post: 5 Crimes of Event Passion

This is a guest post by Louise M. Felsher, CMP, CMM—Director of Marketing at Treasure Island Wines. Today she discusses "crimes of event passion"—those mistakes you can make when you're trying too hard to throw the perfect event.

tiwinelogothumb

Guest post: Are you sabotaging your in-kind...

Lou has previously written about taking smart event risks and generating more revenue with smaller events. Today she covers in-kind donations and sponsorships. Here are her 7 steps to donation redemption. “Dear Wine Shop” the email began...

tiwinelogothumb

Guest post: 5 ways to generate (more)...

This is a guest post by Louise M. Felsher, CMP, CMM—Director of Marketing at Treasure Island Wines. Last week, Louise shared her expertise on one of the trickiest subjects for organizers: which event risks are the right ones? Now, she...

TIWinethumb

Guest post: 5 risks every event planner...

Risk aversion will never shift the ingenuity needle forward, evolve your event or the industry. But breaking free of complacency requires a sincere commitment. Below are some irreverent yet calculated risks that every event planner should dare...