Tag - Louise Felsher

Guest post: 3 Irreverent Methods to...

Breaking through the new media static requires an infusion of creativity; it's essential that you differentiate your event concepts and marketing campaigns. But maintaining ingenuity is difficult. Here are some of my unconventional yet surefire...

Guest post: The 5 Counter-Intuitive Signs...

I am often asked to describe my “coolest event ever,” and I tend to pause a bit too long in response. “Cool” is an ethereal, ephemeral concept, making it tricky to duplicate. For example, “eco-chic” elements may have been...

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Guest Post: 5 Crimes of Event Passion

This is a guest post by Louise M. Felsher, CMP, CMM—Director of Marketing at Treasure Island Wines. Today she discusses "crimes of event passion"—those mistakes you can make when you're trying too hard to throw the perfect event.