Tag - #eventprofs

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Guest Post: 5 Crimes of Event Passion

This is a guest post by Louise M. Felsher, CMP, CMM—Director of Marketing at Treasure Island Wines. Today she discusses "crimes of event passion"—those mistakes you can make when you're trying too hard to throw the perfect event.

Guest post: Understanding Return on...

Event professionals have always had to deal with the pressure to please. More specifically, they have had to justify what their event is worth to event producers, executives, sponsors, and the public. Not everyone is able to see the inherent...