New "countdown" feature helps drive attendees

We’re happy to announce a new improvement to our search feature. Effective immediately, when attendees search for events on Eventbrite, they will see a graphic next to events that have a low number of tickets remaining. Check out the left side of the screenshot below:

In addition, when an event gets really close to selling out, the countdown feature will say so:

We think this will help highlight popular events and add to the sense of urgency for potential attendees. We’re excited to watch it boost ticket sales for our organizers!

As we see how attendees respond to the feature, we’ll also be making tweaks to optimize it. Stay tuned to Eventbrite!

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Theo

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  • Scarcity and urgency are great motivators to take action. Personally, I’d make that notification far more prominent and obvious (and of course test variations to see what drives traffic and conversions).