How to get word of mouth with a t-shirt

We stumbled across this interesting post by Andy Sernovitz, the organizer of the Word of Mouth Supergenius conference. They used a creative tactic to drive word-of-mouth promotion for their event by targeting their high-profile speakers. Check out the post here.

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Tamara

Vice President of Marketing at Eventbrite. Interested in all things social media, especially the social part.