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The Power of Social Media in Action: San Rafael Twilight Criterium

San Raphael Twilight CriteriumTo maintain the level of participation and excitement in the community, Project Sport counts on Eventbrite’s integrated social media tools to get the word out, boost attendance and spectators, and increase their bottom line. This brief video shows how Project Sport LLC utilize Eventbrite’s reporting and analytics tools to track their marketing and understand the power of social media.

  • Expand their reach through built-in social media integration built into their event page
  • Track how “shares” and “likes” turn into incremental registrations to their race
  • Quickly assess marketing efforts against registrations with interactive charts

Megan Buell

Megan joined Eventbrite in 2011. As a senior lifecycle marketing manager, she's passionate about delivering industry and product knowledge to Eventbrite's organizers at the right time and in the right place. In her spare time she likes cooking and making wine with her family, long naps on the beach, and watching college football.