In 2010, the registration was handled through an internal solution where attendees would sign up and then go to PayPal to complete payment. Since payment was not automated, many registrants did not initially pay for attendance, and the Liberty Fellowship Summit staff had to follow up on each missing payment. Furthermore, reporting was manually tracked through spreadsheets, making it difﬁcult to know exact sales at any given time.
The Liberty Fellowship needed an online registration system that could seamlessly process payments, offer integrated promotional tools to maximize their marketing efforts, as well as provide easy-to-use, real-time reports in order to always be able to track registrations which is why they chose Eventbrite for their online registration.
With Eventbrite, Liberty Fellowship was able to:
- Maximize registrations through invitations
- Provide incentives for registration to drive early registrations
- Track their marketing promotions to make better decisions
- Better understand their audience with data and analytics