Today’s guest blogger, Dylan Mazeika, is an online writer with a background in marketing and small business. He enjoys writing articles and guest posts on the latest business trends, and helping business owners with branding efforts through the use of a free logo maker.
Cultivating a memorable experience is often a key concern for those who plan events. Sound familiar? From weddings and fundraisers to car shows and sporting events, any successful gathering imparts cachet and professionalism. And as leading event planners have known for years, the fastest way to grab the attention of your attendees is through a core-branding image. So when your goal is to create a lasting memory, there’s no faster way than with a quality event logo.
Whether you use a simple combination of initials set in an attractive font or get more creative with a logo maker that includes a high quality art catalog, designing a professional logo that represents the spirit of your event will foster an organized, distinctive tone and even simplify a number of the tasks associated with planning.
With that in mind, here are five of the best reasons to consider a logo for your next event:
Differentiation. It only takes a quick scan through the event section of any local newspaper to see exactly how many events happen on an average day. Whether you’re planning a social gathering or something that caters to a specific industry or trade convention, your first goal should be to separate your event from the pack. The easiest way to do so is by using a web-based logo maker – yet it’s amazing how many people are still trying to create an “image” without using an actual image. Simplifying the process of differentiation, a professional logo appeals to your target audience and in a very succinct, straightforward way states: this event is the only one of its kind.
Identity. Identity logos, often used for trade shows and conventions, are the corporate logos that tie an organization’s participation into an event. Often using a variety of appearances, these logos can be a variation on a core branding strategy, employing fewer colors, less text or a variety of size differences. Though the basic design itself is unchanged, these unique images enable a company to provide a fresh appearance for events that aren’t directly connected to their funding or sponsorship and can be easily created and continuously modified by using a logo maker that features the user-friendly vector file format.
Unification. From event packets, invitations, posters and credentials to flyers, advertisements and web pages, a professional logo is one of the only elements that can effectively tie all aspects of your event together. So when using a logo maker, make sure you’re creating a design that will accommodate a wide range of size fluctuation, enabling it to seamlessly appear on the broadest range of materials. In doing so, ask yourself: will this look as good on the side of a building as it will on my letterhead?
Sticky visual image. With the exception of a catchy tune, few things stick in the mind faster than a strong visual image. This fact is particularly useful for those using a logo maker to brand their fund raiser or similar event. A quality logo is unique in that it can make a lasting impression on your donors, especially when included on follow-up emails and thank-you letters – continuing to cultivate donations and participation long after the initial event has ended.
Perfect for take-aways. If you ask people about their favorite part of an event, many will tell you it’s the gift bag. Containing a mix of memorabilia often including key chains, t-shirts, cups and water bottles, the take-away gifts associated with your event provide an additional opportunity to promote your cause by emblazoning each with your unique event logo.
Have you noticed an attractive event logo that’s inspired you? Share the URL or company name below!